Paid Search Manager

About Us

Our client supplies new and surplus equipment for industrial automation, maintenance, repair and operations, pneumatic, motion, electronic, hydraulic, HVAC and electrical control applications. Established in 1979 and headquartered in Willingboro, New Jersey, this organisation serves plant-floor and facilities-maintenance needs through an extensive product range and international retail operations.

The business operates in a technically complex retail environment where customers search for highly specific components, replacement equipment and maintenance solutions. Its large catalogue and international reach create substantial scope for data‑led digital marketing, particularly across paid search activity that connects product demand with commercial outcomes.

Operating within industrial supply and home improvement and hardware retail, the organisation combines specialist product knowledge with the scale and pace of e-commerce. The role will contribute to strengthening visibility and revenue across a diverse portfolio while supporting the continued development of international digital trading.

The Paid Search Analyst will analyse, optimise and develop paid search activity that generates profitable e-commerce growth across multiple markets. This role will turn campaign, product and commercial data into clear actions across bidding, targeting, feed quality, budget allocation and account structure.

Working across Google Ads, Microsoft Ads, Shopping and Performance Max, you will evaluate performance at campaign, product, market and channel level. The scope includes a substantial catalogue of industrial and maintenance products, requiring disciplined analysis of long‑tail demand, product economics and changing customer behaviour.

Success will be measured through stronger traffic quality, increased revenue, improved return on ad spend and better consistency across international campaigns. You will work with commercial stakeholders in Europe and the wider paid media function in the United States, bringing market insight and analytical rigour to decisions that support both established and developing regions.

The position combines hands‑on account management with continuous performance improvement. You will help identify underperforming areas, test practical solutions, strengthen measurement and contribute to a more scalable in‑house paid search capability.

• Analyse paid search performance across European e-commerce websites and translate findings into prioritised optimisation actions.
• Manage and refine activity across Google Ads and Microsoft Ads, including Shopping and Performance Max campaigns.
• Assess performance by market, product group, campaign type, device, audience and commercial objective.
• Optimise bids, budgets, targeting, search coverage, campaign structures and product segmentation to improve profitable growth.
• Evaluate product feed quality and identify catalogue, categorisation or data issues that restrict paid search visibility.
• Work with extensive product data and long‑tail inventory to uncover demand opportunities and reduce inefficient spend.
• Monitor revenue, conversion, cost, margin‑related indicators and return on ad spend against agreed performance objectives.
• Produce clear reporting and recommendations for commercial and sales leadership, making complex analysis accessible to decision‑makers.
• Support campaign planning across different European languages, currencies, customer behaviours and trading conditions.
• Investigate performance differences between established markets and regions with further growth potential.
• Collaborate with the United States‑based paid media function to align local insight with broader search strategy and…