Director, Kerendia Marketing, Primary Care

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Director, Kerendia Marketing, Primary Care

The Director, Kerendia Marketing, Primary Care is responsible for shaping the marketing strategy and execution for the Primary Care HCP segment, including targeting, message platform, campaign development, and field execution guidance.

In this role, you lead critical efforts to unlock Kerendia growth in the primary care space by identifying new sources of demand and removing barriers to appropriate initiation of therapy.

As part of Bayer’s U.S. pharmaceutical marketing organization, you collaborate closely across functions and with the field to ensure that impactful, insight-driven HCP and patient communication supports better outcomes for diverse populations and reflects Bayer’s commitment to innovative, equitable care.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Director, Kerendia Marketing, Primary Care, are to:

• Drive primary care business plans, including the development and implementation of targeting and segmentation, the identification of new sources of growth, and the removal of barriers to appropriate initiation of therapy;

• Lead HCP message strategy and execution for the Primary Care segment, including message platform development, materials creation, and clear field implementation guidance for HCP audiences;

• Partner with BI&A to gain actionable message insights that inform both HCP and patient messaging strategies and to define key messaging performance metrics;

• Lead patient education message strategy and execution, including development of patient-facing materials and field guidance that support understanding, engagement, and adherence;

• Be accountable for HCP and patient promotional budget development and investment allocation across initiatives, informed by marketing mix analysis and performance data to optimize impact and ROI;

• Lead planning and execution of all aspects of sales meetings and POAs related to HCP and patient message strategy and execution, ensuring alignment, clarity of expectations, and energizing engagement across the field organization.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Have a minimum of 5 years of U.S. pharma and/or healthcare marketing experience, with a strong track record of driving growth-oriented brand or franchise strategies;

• Bring direct experience in HCP marketing, including development and execution of promotional campaigns and resources targeted to clinical audiences;

• Possess agency experience or demonstrated expertise in managing agency partners to deliver high-quality, on-time, and on-budget marketing programs;

• Demonstrate the ability to lead cross-functional initiatives and collaborate effectively across U.S. and global functions to align strategy, execution, and measurement;

• Show proven success in partnering with Medical, Legal, and Regulatory colleagues to develop high-quality, compliant materials that reflect scientific rigor and patient-centric communication;

• Hold a Bachelor’s degree from an accredited institution;

• Demonstrate strong analytical and problem-solving skills, with the ability to interpret complex data and translate insights into clear strategic…