Director, Kerendia Marketing, Specialty

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

The Director, Kerendia Marketing, Specialty role is responsible for shaping and leading the marketing strategy for Kerendia across key HCP segments, including Nephrology, Endocrinology, and Community Cardiology;
As Director, you define and steer targeting, segmentation, and message platforms, turning deep customer and market insights into impactful campaigns and field execution that support appropriate initiation and ongoing use of therapy.

You serve as the ndCKD launch lead, owning the strategic vision, insight generation, execution roadmap, and performance measurement for this critical indication, ensuring that launch plans are integrated, agile, and grounded in data-driven learning.

In close collaboration with cross-functional partners across Marketing, Sales, BI&A, Medical, Legal, Regulatory, and other specialty stakeholders, you help position Kerendia as a trusted, innovative option for patients and HCPs, reinforcing Bayer’s commitment to transforming care in cardiorenal disease and driving sustainable, purpose-led growth.

• Drive ndCKD indication business plans (pre- and post-launch), including development and implementation of targeting and segmentation, identification of new sources of growth, and mitigation of barriers to appropriate initiation of therapy;
• Lead HCP message strategy and execution for Nephrology, Endocrinology, and Community Cardiology segments, including message platform development, materials creation, and guidance for effective field implementation;
• Partner with BI&A to generate message insights that inform HCP and patient messaging strategies and to define key performance metrics that enable continuous optimization of promotional impact;
• Lead patient education message strategy and execution, including development of patient-facing materials and direction for field deployment that supports understanding, adherence, and empowerment;
• Be accountable for HCP and patient promotional budget development and investment allocation across initiatives, informed by marketing mix analysis, performance data, and brand growth priorities;
• Lead planning and execution of all aspects of sales meetings and POAs related to HCP and patient message strategy and execution, ensuring clear alignment, inspiration, and actionability for the field;

Bayer seeks an incumbent who possesses the following:

• Bachelor’s degree;
• Minimum of 5 years US pharma and/or healthcare marketing experience;
• HCP marketing experience, with a track record of driving impactful promotional strategies in specialty care or similarly complex therapeutic areas;
• Agency or agency management experience, including briefing, evaluating, and guiding creative and strategic output to high-quality standards;
• Demonstrated ability to lead cross-functional initiatives and collaborate effectively across US and global functions to align on strategy and execution;
• Demonstrated results in partnering with Medical, Legal, and Regulatory colleagues to develop compliant, high-quality promotional and educational materials;
• Demonstrated analytical and problem-solving skills, using…