Director of Marketing

Location: Ho-Ho-Kus, NJ (Mon
- Thur in office)

Reports to: Co-Founder & CEO

LOVE CORN is building the next breakout snack category
- Premium Crunchy Corn.

Today, LOVE CORN is the fastest growing snack brand in the UK and has a solid USA foundation with 15,000 stores and 2% household penetration, with unlimited potential to grow.

We're looking for a USA Director of Marketing to help fulfill LOVE CORN's potential to become an iconic, household name snack brand loved by millions of families.

You will lead LOVE CORN's digital-first and brand-forward marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online-to-retail — building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail — while elevating LOVE CORN's brand story, voice, and cultural relevance.

You'll lead brand-building, social media, performance marketing, content, influencer, retail media, and partner with sales to support retailer priorities. This role requires a hands-on digital and brand leader — a strategist, storyteller, and performance optimizer rolled into one.

This role is for a doer. You will have a small but nimble team to manage and need to have a bias for action and a roll your sleeves up mindset.

• Own LOVE CORN's brand positioning, ensuring consistency across digital, retail, packaging, partnerships, and earned media.
• Strengthen brand storytelling across all channels — bringing LOVE CORN's playful, joyful personality to life through content, campaigns, and creator partnerships.
• Build breakthrough brand campaigns that drive awareness, household penetration, and retailer excitement.
• Develop quarterly retailer plans that support development and execution of 360 marketing activities for our top retail customers.
• Lead marketing initiatives integrating digital, social, influencer, shopper, and experiential marketing.
• Lead consumer insights work to understand motivations, usage occasions, and cultural trends that shape brand strategy.
• Partner with founders to evolve brand identity, tone of voice, and creative direction as the brand scales.

• Own and scale LOVE CORN's digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and Tik Tok Shop.
• Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals.
• Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships.
• Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN's consumer database and build loyalty.

• Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation).
• Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (brand + digital + shopper).
• Track and optimize ROI across retail media and digital spend.
• Translate brand campaigns into velocity-driving retail moments that excite buyers and shoppers.

• Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth).
• Leverage consumer insights and category data to guide brand strategy, content, and campaign optimization.
• A/B test campaigns and creative to constantly improve outcomes.

• Manage and mentor a small, high-performing team (digital advertising, community, content & design).
• Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns).
• Present…