Senior Manager Consumer Marketing - Social & Community

Plainsboro, NJ, US

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

This role leads the development and execution of consumer marketing strategies in support of obesity market development and the launch of a new product. The individual will be responsible for connecting target customers to relevant content through community-building and social media strategies that meet consumers where they are across the journey—from awareness and education through initiation and ongoing engagement—while partnering cross-functionally and externally to build programs and partnerships that improve access, support, and outcomes.

This position reports Director, Consumer Marketing;
Interacts with colleagues within the team, Obesity Marketing (at large), Media, Omnichannel, Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with headquarters, external agencies, advocacy organizations, strategic alliance partners, digital health / lifestyle / support service partners, research vendors / insights partners, and patients.

• Develop community and social strategy to connect target customers with relevant obesity education, support, and engagement content
• Translate consumer, social listening, influencer, and community insights into audience segmentation, content territories, messaging, and activation priorities
• Identify unmet needs, barriers, questions, and motivation points across digital and community touchpoints in the obesity consumer journey
• Define how the organization shows up across social, community, influencer, and creator ecosystems in a highly dynamic and evolving market

• Lead social and community launch planning for a new obesity product, including channel strategy, content sequencing, engagement approach, and execution milestones
• Develop and execute social-first campaign, creator, influencer, and community activation plans that support market development and launch readiness
• Partner with cross-functional teams to ensure social, community, and content touchpoints are integrated across the broader consumer launch plan
• Manage timelines, deliverables, agency work streams, approvals, and execution readiness against key launch milestones

• Identify, evaluate, and help develop strategic community, creator, influencer, advocacy, and digital partnerships that strengthen consumer engagement
• Collaborate with external organizations, agencies, and internal stakeholders to build compliant, insight-driven social and community programs
• Explore partnerships that support education, authentic storytelling, access navigation, behavior change, peer connection, or ongoing engagement
• Ensure partnership strategies align with brand objectives, community needs, social platform expectations, and compliance requirements
• Lead agency partners in development and execution of social, community, influencer,…