Marketing Research Analyst

Overview

Randstad in partnership with GAF are seeking a Marketing Insights Analyst to join our Insights Team. In this role, you will play an integral part in supporting and managing market research initiatives to drive customer-led strategy for our residential roofing business. You will be responsible for translating customer needs into actionable research plans and delivering impactful insights to stakeholders across the organization.

$40.00/hr - $50.00/hr

• Project Management: Plan, manage, and execute end-to-end market research projects, from gathering requirements and defining methodology to delivering final presentations.
• Research Design: Develop and program surveys and discussion guides, utilizing best practices to create engaging quantitative and qualitative experiences for our customers.
• Qualitative Research: Employ qualitative methodologies, including moderating focus groups and in-depth interviews, to gather deeper customer insights.
• Data Analysis & Reporting: Analyze research findings and present actionable insights to project owners and stakeholders to help drive product, brand, and customer experience strategy.
• Administrative Support: Assist with customer insights events and manage the Insights Knowledge Management Platform to share research assets across the organization.

• Experience: 3-5 years of experience in marketing research, user experience research, or management consulting.
• Education: A Bachelor's Degree in Statistics, Research, Marketing, or a related field is preferred.
• Technical
  
  Skills:
  
  Advanced experience with quantitative research methods (e.g., survey design, sampling) and qualitative methods (e.g., interviews, usability testing). Proficiency with research tools like Qualtrics and , as well as Microsoft Office Suite.
• Core Competencies: Strong moderation and facilitation skills, intellectual curiosity, and an analytical mindset.
• Project Management: Demonstrated ability to manage multiple projects simultaneously.

• Mid-Senior level

• Contract

• Research and Marketing

• Market Research and Climate Data and Analytics

Note:

This response retains the core job information and removes unrelated postings and boilerplate not pertinent to the role.