Multi-Store Category Sales Representative

Position Summary

The Multi-Store Category Sales Representative, MCSR, is responsible for managing a particular department for three (3) to four (4)

Costello’s stores. This includes but is not limited to developing and executing strategic marketing and sales plans to sell products and accessories, while growing sales and building strong relationships. They are responsible for managing the departments as well as training all store associates on the category product – being the product expert, in-stock/ inventory, customer service, and over all dept sales.

Additionally, this position will advance commercial sales for all departments in the stores they oversee. Quarterly business reviews compared to goal is required and quarterly bonuses are available for exceeding targets.

• Social Media posts Ace Rewards marketing/promotions, internal promotions, external promotions incl tabloids and monthly deals.
• Develop and execute POP and in-store signage Plan and execute events- local promotions with key accounts
  -including counter days, developing flyers and attending distributor events. including product demonstrations. Plan specific promotions and work with Vendor reps to promote and fund utilizing PCE purchase orders for Costello’s to get the best deal. Work with marketing team to ensure  shows ALL products and services (not just in-stock) available for sales.

• Weekly shoot outs
• Work with replenishment team for in-stock needs
• Monthly meet with merchants to suggest and execute new products to come in and discontinue plan.
• Monitor that products are not being stolen and act to secure tools as needed.
• Periodic remerchandising within the department to keep it fresh.

• Accountable for maintaining the department including in-stock and shooting outs as well as maintaining inventory accuracy.
• Work creatively to reduce overstock (promotions and buy backs)

• Be the expert on all category products in store as well as being the expert on category items we don’t stock.
• Have a working knowledge of key competitor product.
• Provide demo products and get them in customers and staff hands (for demo events and everyday)
• Develop goals and self-evaluate performance towards achieving those goals.
• Develop primary knowledge of the market users, distributors, channels, competitive product, applications.
• Utilizing our store inventory, call on local pro-business and sell our USP.
• The expectation is to spend 20% of your time calling on outside commercial users and the balance managing the departments and cold calling via the phone.
• Must make 10 new or follow up phone calls per week
• Work with local Vendor field sales team to identify additional sales opportunities and to call on perspective accounts to identify new leads and opportunities.
• Share weekly updates with your MP on tracking progress on customer leads.
• Develop and execute effective launch plans for converted accounts.
• Maintain current opportunity funnel that delivers on overall category goals utilizes CRM to manage customer targets and sales conversion opportunities.

• Monthly end cap executions
• In-store signage
• Demo tools maintain and track

• Results vs. goals including commercial sales review
• Provide field feedback related to competition, end users, channels of distribution, applications and products.
• Effectiveness of policies and programs.
• Action steps

• Training plan:
  Basic retail training 2-3 months
• Leadership training 2-3 months
• Vendor product knowledge training taken regularly, must stay up to date on all new products and usages, this is online and…