Director, Sales Strategy

Overview

North America’s largest manufacturer and distributor of millwork; working hard to be the most trusted. We turn 100 in 2026 and have a century of industry leadership with 35 locations coast-to-coast across Canada and the US. We are based in Vancouver and still owned by the founding family. You may not be a millwork product expert, but you have probably seen our products on HGTV and home magazines or influencer content.

At Metrie, you will find Home, where you can have a great day at work, help your team perform, and the Company to win. We cultivate a culture of learning, ownership, and one team, and are committed to a diverse and inclusive workplace for everyone.

Meet some of your future colleagues who explain how they feel they truly belong here:
People Blog ()

We offer to meet all workplace needs and wellbeing: good pay, benefits, and working conditions; onboarding that enables success. Your sense of belonging matters — we want to know you for who you are and what motivates you. This enables us to co-create opportunities for impact. We determine the learning and development requirements you have to grow your career, alongside you, together as one team.

The Director, Sales Strategy is a newly created role that will lead the transformation and scaling of Metrie’s strategic account planning initiative and design a commercial framework that brings Metrie’s brand vision—most trusted, easiest to partner with, and easiest to grow with—to life for our customers.

• Own, define, and evolve the strategic account planning process; build the roadmap; ensure it is embedded within CRM tools; supported by OKRs and progress metrics; aligned with segmentation and the Annual Operating Plan (AOP) priorities.
• Ensure strategic priorities are informed by top-down direction and bottom-up insights from customers and sales teams; bridge strategy with execution and scale what works across the business.
• Act as a cross-functional connector between Sales, Product, Marketing, Finance, and Operations; align customer strategy with product development, commercial readiness, and competitive differentiation.
• Move strategic account planning from informal, team-held knowledge to a transparent, accountable, and scalable system; ensure planning drives decision-making, commercial execution, and value creation for customers and internal teams.

You will be based out of our New Lenox, IL office. This role requires in-branch presence and travel within US and Canada to partner with key stakeholders and customers.

• Bachelor’s degree required; MBA or equivalent strategic leadership training is an asset
• 10+ years’ experience in strategic sales planning, account management, commercial enablement, or sales transformation
• Proven experience building or owning a strategic account planning process—capable of designing and scaling frameworks from the ground up
• Expertise in customer segmentation, value-based selling, and consultative sales strategies
• Demonstrated success influencing cross-functional stakeholders and aligning customer strategies with business priorities
• Proven experience leading cross-functional alignment of sales, product and marketing strategies with enterprise goals
• Strong data fluency—comfortable using insights to inform strategy and performance decisions
• Strong ability to lead teams through sales methodology transitions from transactional/relationship selling to strategic, value-based selling
• Excellent communicator with the ability to coach, influence, and lead through others
• Experience leading sales training, methodology implementation, and process change
• Familiarity with CRM systems and enablement tools (e.g., Salesforce, Hub Spot)
• Ability to travel within the US and Canada
• Industry experience in building materials, construction, or related sectors is preferred but not required

• Strategic Sales Architect – You design and implement strategic account planning that delivers real commercial impact.
• Customer-Centric Growth Driver – You leverage segmentation and value-based selling to unlock profitable opportunities.
• Cross-Functional Influencer – You…