Director, Sales Strategy

Overview

Who We Are

North America’s largest manufacturer and distributor of millwork; we are turning 100 in 2026 and operate from 35 locations across Canada and the US. We are owned by the founding family and based in Vancouver. You may have seen our products if you watch HGTV, Style At Home, House & Home, or follow home improvement influencers.

At Metrie, you will find Home, where you can have a great day at work and help your team win. We value learning, ownership, and one team, and strive to cultivate a diverse and inclusive workplace for everyone.

Meet some of your future colleagues who describe how they belong here:
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Why should you work for Metrie?

We offer comprehensive workplace support, focusing on wellbeing, good pay, benefits, and onboarding that enables success. We value belonging and seek to understand you and what motivates you so we can co-create opportunities for impact. We provide learning and development to grow your career, working together as one team.

The Director, Sales Strategy is a newly created role that will lead the transformation and scaling of Metrie’s strategic account planning initiative and design a commercial framework that brings Metrie’s brand vision—most trusted, easiest to partner with, and easiest to grow with— to life for our customers.

• Own, define, and evolve the strategic account planning process; build the roadmap; ensure it is embedded within CRM tools; supported by OKRs and progress metrics; and aligned with segmentation and the Annual Operating Plan (AOP) priorities.
• Ensure strategic priorities are informed by both top-down direction and bottom-up insights from customers and sales teams; bridge strategy with execution and scale what works across the business.
• Act as a cross-functional connector between Sales, Product, Marketing, Finance, and Operations to ensure customer strategy aligns with product development, commercial readiness, and competitive differentiation.
• Move strategic account planning from informal, team-held knowledge to a transparent, accountable, scalable system; ensure planning drives decision-making, commercial execution, and value creation for customers and internal teams.

You will be based out of our New Lenox, IL office. This role requires in-branch presence and travel within the US and Canada to partner with key stakeholders and customers.

• Bachelor’s degree required; MBA or equivalent strategic leadership training is an asset.
• 10+ years’ experience in strategic sales planning, account management, commercial enablement, or sales transformation.
• Proven experience building or owning a strategic account planning process—capable of designing and scaling frameworks from the ground up.
• Expertise in customer segmentation, value-based selling, and consultative sales strategies.
• Demonstrated success influencing cross-functional stakeholders and aligning customer strategies with business priorities.
• Proven experience leading cross-functional alignment of sales, product, and marketing strategies with enterprise goals.
• Strong data fluency—comfortable using insights to inform strategy and performance decisions.
• Ability to lead teams through sales methodology transitions—from transactional or relationship selling to strategic, value-based selling.
• Excellent communicator with the ability to coach, influence, and lead through others.
• Experience leading sales training, methodology implementation, and process change.
• Familiarity with CRM systems and enablement tools (e.g., Salesforce, Hub Spot, etc.).
• Ability to travel within the US and Canada.
• Industry experience in building materials, construction, or related sectors is preferred but not required.

You are an ideal candidate if:

• Strategic Sales Architect – you design and implement strategic account planning that delivers real commercial impact.
• Customer-Centric Growth Driver – you leverage segmentation and value-based selling to unlock profitable opportunities.
• Cross-Functional Influencer – you collaborate across teams, aligning strategy with business goals.
• Data-Fueled Decision Maker – you turn insights into action, optimizing performance and…