Web Director - Brand Marketing Strategy Department, Marketing Division

Web Director - Brand Marketing Strategy Department, Marketing Division

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Business Overview
The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

Job Description
The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.

Department Overview
The Marketing Web UX Section is responsible for the production direction, design, and coding of all web pages that customers see before applying or after subscribing. We have directors, designers, and front-end engineers (FE) in charge of the Rakuten Mobile and Rakuten Hikari pages. This is an environment where the members in the whole department can enjoy improving their skills as "one team" while inspiring each other.

• We hold monthly numerical analysis sharing meetings and study sessions for skill improvement across job categories.
• Group members review wireframes, designs, and test pages with each other to provide feedback and exchange opinions.
• When a large project arises, we organize a project team around the director, designer, and FE in charge and communicate closely.

Responsible for the creation, operation, and improvement of the web pages that customers first encounter when learning about Rakuten Mobile and considering applying, including the TOP page, price plan, product information, campaigns, optional services, store and area information, customer support, and new content pages.

The web directors are assigned to one of two groups within the department: the Web Direction Group or the Web KPI produce Group.

The Web Direction Group's mission is to "maximize applications" and "improve the rate of traffic to the application page," and the Web KPI produce Group's mission is to "provide new added value." Each director can experience a wide variety of direction work with speed, while utilizing their own areas of expertise.

• Wireframe creation
• Progress management of projects up to release
• UX writing
• Page improvements such as A/B testing and personalization using in-house tools
• Access analysis and reporting
• Workflow improvements

Work Environment

[Web Direction Group]

Employees: 8
Outsourcing: 28

[Web KPI produce Group]

Employees: 5
Outsourcing: 2

• Including employees working concurrently
• As of June 2023

We have a wide range of members in their 20s to 40s, including new graduates and mid-career hires (transferred from other Rakuten services, external operating companies and production companies, etc.).

• More than 3 years of experience as a web director
• Experience in progress management and direction of web production
• Experience in wire framing and UI design
• Basic knowledge of front-end technologies such as HTML, CSS, and Java Script
• Smooth communication skills with Business department and Production manager

• Team management experience
• Project management experience
• Knowledge of access analysis
• Knowledge of UX design
• Web content planning experience
• Web writing

Languages

• English (Overall - 1 - Beginner)
• Japanese (Overall - 4 - Fluent)

• Not Applicable

• Full-time

• Marketing, Public Relations, and Writing/Editing
• Industries:
  Consumer Services, IT Services and IT Consulting, and Technology, Information and Internet