Sr Manager, Website Strategy & Operations

Sr Manager, Website Strategy & Operations

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Copado is the #1 Dev Ops Platform for Salesforce and the Cloud. We harness the power of native CI/CD and Robotic Testing to drive digital transformation for 1,000+ of the most innovative brands on the planet — from Coca-Cola to eBay to Volkswagen. Our low‑code platform unites non‑technical admins and pro‑code developers on the same system and empowers enterprises to scale end‑to‑end software delivery across multi‑cloud environments.

The impact on your business? 20X faster releases, 94% fewer production bugs and 46% more Salesforce ROI. The impact on your team? No more late nights, weekend war rooms or stressful release days.

The Web Strategy & Operations Senior Manager is responsible for the strategic vision, planning, and management of the website, ensuring it is a central driver of brand growth and business objectives. This role manages the web team, oversees the website roadmap, and collaborates across departments to deliver a high‑performing, user‑friendly site. They will focus on long‑term development, content planning, innovation, and aligning web projects with company goals—while also bringing hands‑on front‑end development expertise to accelerate execution and troubleshooting.

• Develop and own the website roadmap, prioritizing initiatives to support Paid, Organic, and Owned channel growth.
• Drive the long‑term vision for the website, ensuring alignment with product roadmap, product marketing content, branding, user experience, and business goals.
• Own and oversee the website's architecture, ensuring scalability, flexibility, and alignment with business needs and user expectations.
• Collaborate with stakeholders to design and enhance user journeys for key market segments.
• Research and propose innovative web strategies to improve website performance and engagement.

• Provide direct support for front‑end development, troubleshooting, and rapid prototyping, especially in CMS tools like Webflow or other relevant platforms.
• Collaborate closely with designers and developers to implement UI/UX improvements and landing page optimizations.
• Ensure high‑quality execution of visual and interactive design elements across devices and browsers.
• Use HTML, CSS, and light JavaScript to support agile updates or enhancements when needed.

• Lead, mentor, and empower the web team, fostering collaboration and accountability.
• Manage external partners and agencies to ensure high‑quality deliverables.
• Establish and enforce SLAs for web development projects and updates.
• Oversee the creation and execution of web projects, ensuring on‑time delivery and quality outputs.

• Partner with the Growth Marketing Manager (WEB) to align optimization, SEO and performance efforts with the website’s overall strategy.
• Work with cross‑functional teams (e.g., content, creative, and demand gen) to create cohesive web experiences.
• Act as the primary liaison for stakeholders, ensuring project requirements and timelines are clear.

• Define and maintain best practices for web standards, accessibility, and usability.
• Regularly review and refine the website to ensure it remains cutting‑edge, user‑friendly, and aligned with business goals.
• Work with the Website Optimization and Performance Manager to monitor key performance metrics (traffic, engagement, and user satisfaction) to identify areas for improvement.

• Delivery of website roadmap milestones on time and within scope.
• Improvement in website engagement metrics (e.g., bounce rate, session duration).
• Stakeholder satisfaction with web projects and updates.
• Adoption of innovative web strategies or features (e.g., launch of new tools).

• 4+ years of experience in web strategy, project management, or digital leadership roles.
• Solid understanding of UX design, front‑end development, and web analytics tools.
• Proficiency in HTML, CSS, and working knowledge of…