Senior Manager, VIP Strategy & Operations

Fanatics Betting & Gaming is redefining what loyalty means in the sports betting and gaming industry. Through the Fanatics

ONE ecosystem-including Status Match, Fast Track, and exclusive Fanatics

ONE promotions-we transform high-potential players into loyal advocates.

As part of this mission, the Senior Manager, VIP Strategy & Operations will shape the strategic direction and go-to-market vision for our flagship customer growth programs. This role defines how Fanatics positions, promotes, and evolves these offerings to maximize customer acquisition, engagement, and retention across the VIP lifecycle.

Role Overview

The Senior Manager, VIP Strategy & Operations will own the go-to-market strategy and vision for Status Match, Fast Track, and Fanatics

ONE promotional initiatives. You will be responsible for defining the roadmap, market positioning, and cross-functional alignment that drive program growth.

This is a strategic leadership role-focused on insight-driven planning, market differentiation, and the continuous evolution of Fanatics

ONE's VIP programs to strengthen competitive advantage and customer loyalty.

Key Responsibilities Strategic Vision & Program Development

* Define the long-term vision, positioning, and strategic roadmap for Fanatics

ONE's core VIP programs:
Status Match, Fast Track, and exclusive promotions.

* Develop and refine go-to-market strategies that clearly articulate program value, differentiation, and customer benefits.

* Translate business goals into strategic initiatives that fuel customer acquisition and loyalty growth.

* Partner with senior leadership to align VIP strategy with overall company objectives and revenue targets.

Market & Competitive Intelligence

* Lead market assessments and competitor analysis to identify opportunities for differentiation in VIP and loyalty offerings.

* Evaluate external trends, emerging player behaviors, and industry innovations to inform strategic decision-making.

* Identify white-space opportunities and develop frameworks for market expansion or program evolution.

Cross-Functional Partnership

* Collaborate with Marketing, Product, and CRM leadership to define how programs come to market-ensuring brand alignment, messaging consistency, and strategic prioritization.

* Partner with Analytics and Finance to evaluate program performance, define success metrics, and guide investment prioritization.

* Influence key stakeholders across the organization to ensure VIP programs are strategically integrated into broader GTM initiatives.

* Partner with Customer Operations to align on implementation and execution of strategic priorities.

Strategic Planning & Leadership

* Build annual and quarterly strategic plans outlining key priorities, customer segments, and market growth opportunities.

* Provide executive-level recommendations and insights to inform resourcing, market expansion, and innovation planning.

* Act as the internal thought leader and subject-matter expert for the Fanatics

ONE VIP ecosystem.

What You'll Bring

* 7+ years of experience in go-to-market strategy, loyalty marketing, or strategic planning (sports book, casino, or gaming experience preferred).

* Proven track record of developing and launching strategic frameworks that drive customer engagement and growth.

* Deep understanding of customer lifecycle dynamics, loyalty economics, and competitive positioning.

* Exceptional strategic thinking, analytical, and communication skills; able to influence at senior levels.

* Strong cross-functional leadership experience with an ability to translate strategy into actionable business alignment.

* A visionary mindset with a passion for innovation in customer loyalty and engagement.

What You'll Help Deliver

* A comprehensive go-to-market vision for Fanatics

ONE's VIP ecosystem that drives brand differentiation and loyalty growth.

* A competitive positioning framework for Status Match and Fast Track programs that attract high-value customers from across the market.

* Clear strategic direction that enables operational teams to execute with precision and impact.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming.
* Salary Range: $140,000 to $167,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit