Director, Creative Strategy

Who We Are:

Sirius

XM and its brands (Pandora, Sirius

XM Media, Ads Wizz, Simplecast, and Sirius

XM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad‑supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically‑acclaimed, industry‑leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing Sirius

XM’s vision to life every day.

Sirius

XM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., Sirius

XM Media spans across leading owned and operated audio platforms Pandora and Sirius

XM; innovative ad tech solutions powered by Ads Wizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, Sound Cloud, and many more. Reaching more than 150 million listeners each month, Sirius

XM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

How you’ll make an impact:

As Director, Creative Strategy, you will play a critical role in our Studio Resonate advertising creative team by enabling Sirius

XM Media’s key account sales teams to drive advertising spends through best‑in‑class digital creative, meeting their advertisers’ brand and marketing objectives. You must be a swift creative thinker and conceptor who will champion the science, storytelling, technology, and innovation of audio advertising. You will oversee a team of creative strategists and work closely with a team of creative directors, copywriters, audio producers, and designers to create engaging work in a high‑growth, demanding, fast‑paced environment.

This role reports to the VP of Creative.

What you’ll do:

• Oversee creative strategy for all of Studio Resonate’s Key Account clients.
• Hire, train, and promote the professional growth of a world‑class team of creative strategists.
• Partner with our Sales and Sales Development teams to develop key account support plans, pre‑sale creative strategy and briefs.
• Drive demand and creative partnership with creative agency and brand teams.
• Write and review campaign creative briefs; lead internal kickoff meetings, run brainstorms both internally and externally.
• Lead client kickoff meetings to review briefs and align on creative strategy.
• Collaborate with Creative Directors, Copywriters, Audio Producers, and Designers to develop audio campaigns from concept to completion.
• Collaborate with the Ad Effectiveness team on campaign measurement, creative testing, and best practices.
• Function as an internal subject matter expert for ad product strategy.
• Help identify new creative offerings to meet advertiser needs, and build supporting processes.
• Educate Studio Resonate and cross‑functional teams on how to deliver more strategic creative and how to identify opportunities to unlock advertising spend through creative.

Leadership & Team Development

• Lead, coach, and develop high‑performing teams to foster career growth and professional development.
• Provide constructive feedback, conduct performance reviews, and guide team members in setting and achieving goals.
• Build and maintain an inclusive, collaborative team culture that encourages innovation and accountability.

What you’ll need:

• Bachelor’s Degree or equivalent experience.
• 10+ years experience in digital advertising creative, audio, brand strategy, and/or copywriting; advertising agency experience…