Senior Director, CRM Strategy and Martech Tools; iHeartRadio

Senior Director, CRM Strategy and Martech Tools (iHeart

Radio)

Join to apply for the Senior Director, CRM Strategy and Martech Tools (iHeart

Radio) role at iHeart Media

iHeart Radio

The audio revolution is here – and iHeart is leading it! iHeart

Media,
the number one audio company in America
, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;
• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;
• We create and produce some of the most popular and well-known branded live music events in America, including the iHeart
  
  Radio Music Festival, the iHeart
  
  Radio Music Awards, the iHeart
  
  Country Festival, iHeart
  
  Radio Fiesta Latina and the iHeart
  
  Radio Jingle Ball Tour;
• iHeart
  
  Radio is the #1 streaming radio digital service in America;
• Our social media footprint is 7 times larger than the next largest audio service; and
• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.

We’re committed to providing a range of programming that reflects the diversity of the communities we serve. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

What We Need:
We’re seeking a strategic CRM and Martech leader to deepen engagement with iHeart

Radio app users. You’ll drive personalized, data-driven communications and oversee our Martech stack to grow and retain audiences. At iHeart

Media—the #1 leader in audio—your work will power the connections between listeners and the voices they trust, helping us deliver meaningful experiences across radio, podcasting, and digital platforms.

What You'll Do:

• Own direct communications with iHeart
  
  Radio app users and prospects across email, push, SMS, and in-app channels
• Lead the Martech stack—define requirements, drive data collection, and segment first-party audiences
• Design and execute personalized lifecycle journeys and triggered touch points to boost engagement
• Collaborate cross-functionally with product, marketing, and analytics teams to ensure data fidelity
• Evaluate and optimize marketing tech platforms; lead adoption of new tools to enhance retention
• Drive CRM strategies using behavioral data, listening patterns, and personalization unique to iHeart Radio
• Bring deep expertise in Martech, CRM, lifecycle marketing, and marketing automation
• Stay ahead of emerging tech trends and apply them to a dynamic audio and content ecosystem

Key Responsibilities:

• Launch data-driven, multi-channel campaigns (email, push, SMS, in-app) via Braze to boost engagement and retention
• Own and optimize Martech platforms—CRM, Appsflyer, Amplitude, and automation tools tailored to iHeart Radio
• Lead audience segmentation and deploy personalized campaigns across all touch points
• Partner with data teams to refine infrastructure and ensure seamless Martech integration
• Analyze CRM performance and tie results to business outcomes with actionable insights
• Align with marketing, sales, and product teams to support launches, talent engagement, and promotions
• Map customer journeys to deliver a seamless app experience
• Drive unified data and campaign…