Digital Marketing Specialist

Benefits:

401(k)

Bonus based on performance

Health insurance

Paid time off

Training & development

About US:

Abacus Business Computer (ABCPOS) is a New York City-based point of sale (POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, ABCPOS serves more than 6,000 customers and has 40,000 devices installed. The company's customer base ranges from restaurants to retailers, e-commerce to franchise to international groups.

What We Looking For:

We seek a results-driven Marketing Manager with expertise in SEO, SEM, and hospitality content creation to spearhead our digital growth. The ideal candidate will craft and execute data-backed SEO strategies, optimize PPC campaigns, and leverage analytics to maximize performance.

You'll create compelling restaurant-focused content across all digital channels while implementing high-converting retargeting strategies. Working closely with our external digital agency, you'll ensure technical SEO excellence. This role requires tight collaboration with Sales and Business Development to generate quality leads through strategic video production, email marketing, and targeted digital advertising campaigns that both attract and nurture customer relationships.

Responsibilities include:

Private Traffic Channels:
Email, SMS, App Push Notifications

Establish sending rules, timing strategies, and audience segmentation

Monthly performance tracking (open rates, click-through rates, conversion rates)

Optimization based on data analysis

Online Advertising Management & Analytics

Manage and execute campaigns across Meta, Google Ads, and SEO/SEM platforms

Generate monthly performance reports for internal evaluation

Continuous optimization based on ROI analysis

Marketing Content Production & Localized Operations

Create marketing materials and ensure proper implementation

Develop social media strategies tailored to local markets

Execute localized market operations and community management

Required Skills

2+ years of digital marketing experience.

Strong SEO expertise: technical SEO, content optimization, and link building.

Deep paid search (PPC) knowledge:
Google Ads & Meta Ads.

Creative Suite proficiency:
Canva, Adobe (InDesign, Illustrator, Premiere Pro).

Experience with Hub Spot & Salesforce.

Fluent in Mandarin (Chinese) and English.

Exceptional communication skills (written & verbal).

Strong multitasking & time management—ability to handle multiple projects.

Collaborative mindset—aligning digital marketing efforts with business goals.

Preferred Qualifications

Hospitality industry digital marketing experience.

Multi-channel expertise:

Mobile marketing

Email marketing

Pay-per-click (PPC) marketing

Social media marketing

Content marketing

Search engine optimization (SEO)