Digital Marketing Specialist

** Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
**** If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!**—
* I FEEL really
* LUCKY
* to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me
* ACHIEVE
* my* GOALS,
* but also that I CAN GIVE them a PLACE WHERE THEY can
* ACHIEVE
* theirs.*- MICHAEL KORS
-We have an exciting opportunity for a
** Digital Marketing Search Specialist.
**** Who You Are:
** You are energetic, positive, reliable, and self-motivated. You thrive in a dynamic workplace, combining big picture strategy with meticulous attention to detail. You are fashion-curious and capable of multi-tasking and prioritizing across a rapidly changing environment
** What You'll Do:
** Reporting to the Digital Marketing Manager, you’ll be responsible for helping to define, create, implement, and deliver the paid search and SEO strategy to grow the Michael Kors online business across our 50+ EMEA markets.

Paid Search Strategy:
* Guide our agency daily to improve paid search and shopping campaign performance, with a strong focus on optimising budgets, bid strategies, product feed enhancements, ad copy, and account structure
* Build a global test & learn agenda for paid search with our agency
* Maintain up to date industry knowledge including the latest in privacy regulations and their impact in Digital Marketing, such as CAPI’s and consent mode
* Manage Total Search relationship between agency and any third-party vendors
* Review Market strategy for channel and best tactic mix to drive performance

SEO Strategy:
* Work with our agency to build a roadmap for organic traffic growth
* Drive improvements in Keywords growth, Local Search visibility, ensuring our brand is discoverable across all relevant platforms
* Own on-page SEO strategies, including onsite SEO/ AI enhanced articles, copy optimisation for category and product pages across all markets
* Manage Tech/ backend enhancements for SEO with agency, web production and development team, including QA checks.
* Monitor Core Web Vitals and oversee recommendations for improvements through to implementation

Reporting & Analytics:
* Produce Weekly/Monthly reporting to clearly articulate performance, reasons for results and action plans, with a laser focus on driving efficiency of marketing spend
* Analyse performance metrics and provide actionable insights to improve organic traffic and engagement

Invoicing, Legal & Security
* Manage invoices for relevant channels and third-party vendors
* Support contract renewals, onboarding and security clearance for new projects

Cross-functional collaboration:

* Work closely with Brand, Design, Analytics, CRM & Retail teams across both the EU and North America offices to ensure activity is aligned where appropriate and to meet broader business objectives.
* Collaborate with cross-functional teams to integrate SEO into content planning and digital initiatives with Site Merch & Web Production teams.
* Bring your authentic self, experience, and opinion to deliver clear direction with our Digital Marketing Strategy, also supporting an inclusive and enjoyable workplace.
** You’ll Need to Have:
*** 3-4+ years of hands-on SEM experience, ideally in retail or eCommerce
* Solid understanding of digital marketing KPIs, with the ability to derive insights and then them turn into action plans.
* Proven success managing large-scale paid search campaigns across multiple geographies
* Strong analytical skills and proficiency in tools like Google Ads, SA360, Google Search Console, keyword tracking and research tools such as Demand Sphere/ SEM Rush/Ahrefs or similar
* Experience working with or managing external agencies
* Good understanding of enterprise level analytics tools such as Adobe or equivalent.
* Demonstrable written and verbal communication skills, able to present your ideas to senior management with clarity and confidence.
** We’d Love to See:
*** A team-player with good relationship-building and communication skills.
* Ability to prioritise responsibilities in line with business objectives.
* A level of…