Vice President, Digital Marketing Specialist, Global Client Group

** Location
* * Brookfield Place New York - 250 Vesey Street, 15th Floor
** Brookfield Culture
** Brookfield has a unique and dynamic culture.  We seek team members who have a long-term focus and whose values align with our Attributes of a Brookfield Leader:  Entrepreneurial, Collaborative and Disciplined.  Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.
** Job Description
** Brookfield’s Global Client Group (GCG) is responsible for overseeing the firm’s global client relationships. We seek team members who have a long-term focus and whose values align with the attributes of a Brookfield Leader: entrepreneurial, collaborative and disciplined.  Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.
** Job Description
** We are seeking a results-driven
** Digital Marketing Manager
** to join our growing marketing team. The ideal candidate will be responsible for organizing, implementing, and managing our digital marketing initiatives to increase brand awareness, generate leads, and drive engagement.
** Responsibilities
* *** Define and implement a digital strategy and roadmap for institutional audiences**, to include:
* UX and journey mapping across all digital touchpoints
* Development, implementation and maintenance of the digital customer acquisition funnel and lead generation strategy
* Create a proactive, data-driven process to keep our websites current and engaging for our target audiences
* Conduct competitive analysis and be aware of the latest tools, innovations and new digital features in the market to help support brand leadership
* Set benchmarks, success metrics and data mining to suggest improvements to reach target audiences

The candidate
** will oversee, manage and execute digital marketing initiatives across channels including websites, portals, email, social media, and digital paid media (SEM, paid social, syndication, etc)**.  Day-to-day responsibilities will include:
** Email:
** Oversee the client communications email calendar across GCG;
Standardize the end-to-end email campaign process;
Build and execute email campaigns, including promotional blasts, welcome campaigns, drip campaigns, newsletters, fund updates, invitations and retention campaigns, Conduct A/B tests on subject lines, content, timing, and design to continuously optimize performance.
** List and lead generation:
** Work closely with Business Management & Technology teams to optimize the list generation process for target audiences via Salesforce;
Create, maintain and grow email subscriber lists; work to identify data gaps to allow for increased targeting and defining marketing personas.  
** Website:
** Optimize website content and campaign landing pages for the firm’s institutional audiences;
Collaborate with designers, content writers, and other marketing team members in digital campaign development;
Collaborate with digital and marketing teams to optimize content for search visibility and performance.
** Compliance:
** Stay informed and ensure compliance with all legal/regulatory guidelines and data privacy laws (CAN-SPAM, GDPR, etc.) as well as firm standards
** Reporting & Analytics:
** Monitor and report on campaign performance metrics such as open rates, CTRs, conversions, bounce rates, and unsubscribes. Report on campaign performance and ROI with actionable insights. Work with Business Management & IR teams to automate client engagement data for the sales teams.
** Team Leadership &

Collaboration:

** Oversee digital marketing resources;
Define and codify processes;
Manage budgets across digital channels for maximum ROI;
Communicate proactively with business, marketing, creative, brand and sales partners across the organization;
Serve as the team’s digital specialist advising and guiding initiatives as needed.
** Qualifications and Requirements
*** Bachelor’s degree in Marketing, Communications, or related field
* 8+ years of experience in digital and email marketing roles
* Experience working across digital mediums and working with multi-channel content distribution
*…