Strategic Consultant

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast‑growing startup, we're on the cusp of our next growth spurt.

It's the perfect time to join our team of ~500 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.

The Professional Services team at Optimove delivers customer‑centric, data‑driven marketing programs, expert CRM strategy consulting, analytics & data science as a service, and outsourced CRM execution—tailored to each client’s business objectives and engagement goals.

We are seeking a highly motivated and experienced Strategic Consultant to join our Professional Services team in New York. This role is ideal for a CRM strategist or marketing consultant who has led or owned business transformation projects, lifecycle programs, partnered directly with clients, and wants to shape high‑impact CRM strategies across multiple industries in a dynamic, data‑driven environment.

As a Strategic Consultant, you will lead strategic projects for a portfolio of clients—designing CRM roadmaps, developing customer lifecycle strategies, shaping transformation initiatives, and building strong client relationships. You’ll collaborate with leadership and cross‑functional teams on commercial and strategic activities that scale Professional Services and deepen Optimove’s industry impact.

• Act as a role model within Professional Services—setting delivery standards, showcasing CRM expertise, supporting practice evolution, and identifying innovative solutions for clients.
• Lead the development of customer lifecycle strategies across acquisition, onboarding, retention, churn prevention, and reactivation.
• Assess clients’ CRM maturity and define frameworks, operating models, and roadmaps to elevate their engagement sophistication.
• Conduct stakeholder interviews, discovery sessions, benchmarking, and requirements gathering to formulate CRM strategy, vision, and implementation plans.
• Serve as the primary day‑day contact for clients across Americas/LATAM (and potentially global accounts), facilitating workshops, strategy sessions, and senior‑level discussions.
• Present insights, recommendations, and business cases that drive measurable impact and influence client decision‑making.

• Lead end‑to‑end project planning and delivery—timeline management, milestone definition, and coordination across internal and client teams.
• Partner with Product, Data, R&D, and Customer Success to craft actionable, innovative CRM and marketing solutions that leverage Optimove’s capabilities.
• Support data analysts with problem framing, data exploration, segmentation development, and insight generation.
• Translate analytical findings into actionable CRM activation plans, including segmentation strategies, triggers, journey design, and personalization logic.
• Develop hypotheses and testing roadmaps; oversee A/B and multivariate experimentation strategies and impact analysis.

• Prepare structured, compelling presentations, reports, and strategic documentation for clients and internal stakeholders.
• Contribute to Professional Services methodologies, playbooks, and frameworks that scale global delivery excellence.
• Represent Optimove in internal and external events, sharing thought leadership on CRM strategy, industry trends, and the principles of position less marketing.
• Mentor junior team members to support capability development and strengthen Professional Services delivery standards.

• Bachelor’s degree in Business, Economics, Marketing, Communications, or related field;
  Master’s degree is a plus.
• 3+ years of CRM, lifecycle marketing, or marketing strategy experience—or experience in professional services,…