Sr. Marketing Product Manager, Zappos; Amazon Fashion

Sr. Marketing Product Manager, Zappos (Amazon Fashion)

Zappos Family of Companies

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Zappos is seeking a customer‑obsessed leader to drive our customer strategy. This pivotal role will shape how we understand, engage with, and grow our customer base through data‑driven insights and strategic initiatives. The ideal candidate combines analytical expertise with strategic thinking to transform customer insights into actionable strategies that drive growth and loyalty.

The position focuses on customer strategies, insights, and research, and the creation of CRM and loyalty strategies. You will work closely with cross‑functional partners (Marketing, Tech, Merchandising) to execute customer‑centric initiatives.

• Develop and execute a comprehensive customer strategy based on quantitative and qualitative insights.
• Drive the development and implementation of CRM strategies across all customer touchpoints.
• Define and execute strategies to increase new customer conversion, second purchase rates, and loyalty program effectiveness.
• Partner with marketing teams to optimize customer communication strategies across channels (email, push, etc.).
• Develop and track key customer metrics and KPIs to measure strategy effectiveness.
• Build and maintain strong partnerships with cross‑functional teams including Marketing, Merchandising, and Technology.
• Present strategic recommendations to senior leadership based on customer insights and market analysis.

• Experience using data and metrics to drive improvements.
• Proficiency in Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience leading go‑to‑market for consumer software or hardware product launches.
• Bachelor's degree in business or an analytical discipline.
• Experience communicating and presenting to senior leadership.
• 5‑8 years of experience in strategic management consulting, customer strategy, CRM, or a related field.
• Strong technical skills, including data analysis tools and visualization platforms.
• Exceptional communication abilities to influence senior leadership through data‑driven presentations and strategic recommendations.
• Passion for understanding and enhancing the customer journey with a proven ability to drive results in customer acquisition, retention, and loyalty.

• Experience using SQL or other analytical tools for data analysis.
• Experience with customer segmentation, profiling, and targeting.
• Experience in e‑commerce or retail fields.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit (Use the "Apply for this Job" box below). for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company.

Equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits. For more information, please visit

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Public Relations and Marketing
• Industries:
  Retail
• Location:
  
  New York, NY
• Job : A3130660

The position will remain posted until filled. Applicants should apply via our internal or external career site.