Sr. Analyst, Social & Digital Monitoring, Analytics and Insights

Sr. Analyst, Social & Digital Monitoring, Analytics and Insights page is loaded## Sr. Analyst, Social & Digital Monitoring, Analytics and Insights locations:
USA - New York City - New Yorktime type:
Full time posted on:
Posted Todayjob requisition :
R0024258

At Nasdaq, we serve a pivotal important role in safeguarding and informing market participants globally at the intersection of technology and the capital markets. As the Global Digital Communications and Social Media Analyst, you will play a key role in supporting Nasdaq’s global leadership, marketing, sales, and communications teams by monitoring, analyzing, and engaging across our social and digital channels. You’ll join the Global Social Media team, which oversees and evaluates social media content across Nasdaq’s worldwide business portfolio.
Your core responsibility is to uncover actionable insights through social listening and performance analysis, manage community engagement across Nasdaq’s digital platforms, and support the execution of responsive social media strategies. This role is ideal for a data-driven, socially-fluent communicator who thrives on digital storytelling, brand amplification, and audience intelligence. You are adept at navigating social platforms, interpreting sentiment and emerging trends, engaging diverse audiences in real time, and distilling complex information into clear, strategic insights for senior leadership.
** Responsibilities**
* ** Social Listening & Intelligence**  + Monitor social media platforms for brand mentions, competitor activity, industry trends, and client sentiment using tools like Sprinklr, Brandwatch, or Meltwater  + Track keywords, hashtags, and emerging topics relevant to Nasdaq and its stakeholders  + Analyze sentiment and conversation themes to identify risks, opportunities, and engagement gaps  + Prepare insights reports and dashboards for internal stakeholders and clients to inform strategy and decision-making
* ** Community Management**  + Engage in reactive and proactive responses across Nasdaq’s social channels, maintaining brand tone and voice  + Support real-time engagement during live events, client milestones, and major business announcements  + Collaborate with marketing and communications teams to identify engagement opportunities and optimize content performance in alignment with insights from our social media intelligence
* ** Crisis Monitoring & Response**  + Monitor social media for reputational risks, misinformation, and emerging issues that may impact Nasdaq or its clients  + Escalate potential crises to the appropriate internal teams with context and recommended actions  + Contribute to the development of rapid response strategies and messaging frameworks  + Support real-time reporting and sentiment tracking during high-impact events or reputational challenges  + Coordinate with communications and legal teams to ensure alignment on public response
* ** Performance & Strategy**  + Track and benchmark performance metrics across Nasdaq’s social channels  + Attend marketing kick-off meetings and contribute to sample engagement and monitoring strategies based on performance KPIs  + Assist in preparing internal reporting collateral and campaign recaps for key constituents  + Translate social insights into actionable recommendations for content, messaging, and audience targeting
** Experience Required
*** Bachelor’s degree in communications, marketing, journalism or a related field, preferably in the Financial Technology Industry
* 2–3+ years of experience in social media monitoring, operations, community management, or digital marketing
* Strong expertise with social listening platforms (e.g., Sprinklr, Brandwatch, Meltwater) and analytics tools
* Strong writing and communication skills
* Experience managing brand engagement across Linked In, Instagram, Tik Tok, X, You Tube, and Facebook
* Ability to interpret data and translate insights into strategic recommendations
* Comfortable working in a fast-paced, deadline-driven environment with multiple stakeholders
* Self-starter with a collaborative mindset and a passion for innovation
* Agency or client-facing experience is a plus
** Come as…