VP, Analytics

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty.

The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at

The VP of Growth Analytics is a senior leader who will oversee the implementation, management, and continuous improvement of ad tech integrations to enable measurement solutions for our client's Retail Media Network. This person will guide the retail media operations for a major beauty retailer, ensuring excellence in tagging, trafficking, reporting, and measurement. Success in this role requires a strong background in media operations, with specific expertise in retail media, to establish standards, streamline workflows, and deliver flawless execution at scale.

The right candidate is highly proactive, detail-driven, and skilled at bringing clarity to complex initiatives, especially when working with non-technical stakeholders. They should possess a deep understanding of Retail Media Networks, ad tech, and campaign performance measurement requirements. This leader will unify internal teams, external vendors/partners, and clients within a consistent operating framework. Mastery of ad tech platforms, strong analytical capabilities, and cross-functional collaboration skills are essential to deliver scalable, revenue-driving RMN solutions.

• Serve as a strategic advisor and technical consultant to retail media leadership, helping shape the client's long-term measurement and identity roadmap.
• Recommend and evaluate multiple viable solutions that align with client priorities and leverage existing vendor ecosystems, ensuring proposed options complement, not duplicate, prior recommendations.
• Operate as the trusted client advisor and retail media expert, specifically representing the retailer perspective (not brand-side), with a strong understanding of publisher monetization, data activation, and advertiser ROI.
• Oversee the rollout of new solutions such as identity resolution, data clean rooms, and cross-channel attribution systems, ensuring alignment with leading vendor technologies used across the retail and RMN ecosystem (e.g., Live Ramp, The Trade Desk, Snowflake, Google, Safe Haven, Criteo, etc).
• Ensure recommendations remain agnostic, free of bias toward agency-owned tools or products, prioritizing what is most effective and sustainable for the client's goals.
• Lead retail measurement solution and implementation planning, working closely with internal and client teams, including engineering, product, analytics, and activation to stand up new data infrastructure, tagging frameworks, and ad tech integrations.
• Demonstrate deep knowledge of competitive retail media management solutions and best practices being adopted across the industry to help the client maintain a leadership position.
• Provide consultative guidance on in‑housing data and measurement infrastructure, developing robust roadmaps and change management plans for sustainable growth.
• Build strong relationships with client executives, proactively surfacing opportunities and helping shape investment decisions that strengthen the RMN's analytics maturity.
• Anticipate potential business challenges or technical gaps before they become client issues, proactively providing recommendations.
• Translate complex measurement and data architecture concepts into clear, actionable…