Director, Paid Social

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a strategic marketing agency with unique access to specialized talent across the globe. Our main function is to provide growth strategy, dedicated team staffing, and profitability consulting to enhance the value of our clients. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, rooted in small, nimble, and dedicated teams – powered by our proprietary Marketing

OS.

Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers is deeply aware of the newest trends in digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands:
Crate & Barrel, Popchips, FEED, Olipop, & CALPAK, to name a few.

We are looking for a Director of Paid Social (Meta-focused) to lead client engagements and build interdisciplinary marketing teams.

This is a hybrid role, and is open to candidates based in New York, USA.

• Build, launch, and optimize Meta campaigns inside Ads Manager

• Execute full-funnel paid social programs: prospecting, mid-funnel, retention, remarketing

• Set up creative tests, audience tests, bid strategies, structure iterations

• Troubleshoot performance issues directly within the platform

• Own pacing, budget, attribution, and performance troubleshooting end-to-end

• Architect Meta-first acquisition strategies across multiple brand portfolios

• Scale paid social budgets from early-stage to $500K–$1M+ per month

• Develop funnel structures, testing roadmaps, and measurement frameworks

• Identify opportunities to increase AOV, MER, LTV, and new customer revenue

• Lead client calls, QBRs, weekly updates, and executive presentations

• Connect performance insights to business outcomes

• Own client satisfaction and retention across your portfolio

• Partner with Data & Finance to align spend to business goals

• Track CAC, contribution margin, cohort data, and profitability levers

• Read pro forma marketing projections and interpret data to clients

• Partner closely with Director’s of Growth Strategy on full-funnel media efforts

• Partner closely with Creative Strategy to brief and evaluate ads

• Partner closely with paid search team

• Be a paid social leader on the team and an example for others

• Ensure cross-channel consistency and coordinated go-to-market execution

• Stay ahead of Meta algorithm changes, creative evolution, attribution shifts

• Bring proactive hypotheses, angles, and creative ideas to clients weekly

• Contribute to building the most sophisticated paid social team in performance marketing

• 7+ years managing and scaling Meta campaigns

• Deep in-platform experience — you have personally deployed hundreds of ads

• Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization

• Experienced scaling accounts from