Comms​/Marketing Specialist

Overview

Columbia University Irving Medical Center seeks a creative, detail-oriented, and digitally proficient Communications and Marketing Specialist to support initiatives for the CUIMC Office of Communication’s mission in collaboration with clinical departments.

This role contributes to communicating the impact of CUIMC’s clinical services, research, and education through engaging storytelling and multi-channel marketing efforts. The ideal candidate has strong writing skills, a solid understanding of digital platforms, and the ability to manage multiple assignments in a fast-paced environment.

• Job Type: Officer of Administration
• Bargaining Unit:
• Regular/Temporary:
  Regular
• Hours Per Week: 35
• Standard
  
  Work Schedule:
• Salary Range: $83,000-$93,700

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

The responsibilities will include the following:

• Essential Duties:
• Content Development & Messaging
• Drafts and assists with editing content for diverse audiences, including patients, faculty, researchers, students, peers/referring providers, and the broader health care community.
• Coordinates with clinical leadership and communications colleagues to align content with departmental priorities and institutional objectives.
• Contributes to materials, such as web copy, patient stories, service line features, provider bios, newsletters, and internal communications.
• Supports content planning and review processes in collaboration with the central communications team, ensuring alignment with organizational messaging and acting as a liaison for basic content coordination needs.
• Ensures all communications follow CUIMC brand voice, HIPAA requirements, and institutional messaging guidelines.
• Creates engaging, high-quality content and graphics for departmental social media channels, ensuring consistency, brand alignment, and strategic coordination with related communications projects.
• Digital Marketing
• Assists the marketing team with implementing campaigns to support patient acquisition, faculty promotion, clinical program visibility, and research awareness.
• Updates and maintains department websites using CMS tools (e.g., Sitecore, Drupal, Adobe) under guidance from senior staff.
• Help prepare and distribute email marketing campaigns, including audience segmentation, formatting, and scheduling, using tools such as Salesforce Marketing Cloud or Mailchimp.
• Contributes to the development of social media content calendars and scheduling; monitor audience engagement and flag items for follow-up.
• Supports the development and scheduling of social media content calendars under the guidance of communications leadership; monitors audience engagement trends and flags declines for follow-up, while proactively identifying potential calendar conflicts and applying industry best practices to optimize audience reach and engagement.
• Applies foundational SEO practices to improve content visibility and assist with SEM initiatives.
• Helps maintain provider profiles, including bios, specialties, expertise, headshots, and locations.
• Tracks and reports on assigned project expenses to ensure budget adherence.
• Provide basic brand guidance and content assistance to departmental stakeholders.
• Analytics & Performance Tracking
• Collect data on campaign and channel performance using analytics tools (e.g., Piwik Pro Analytics, social media insights, CRM dashboards).
• Prepare summary reports and highlight observations for senior staff review.
• Assist with benchmarking research and trend tracking to inform future content and marketing activities.
• Project Management
• Serve as a point of contact for day-to-day communications and marketing requests within assigned department(s).
• Prepares concise summary and project status reports with key observations, communicating findings and deadlines clearly to senior staff for review and decision-making.
• Work…