VP of Digital​/eCommerce

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Orion's mission is to transform longevity through sleep. Orion just raised an $18m Seed Round and is founded by unicorn founders who have built & sold companies for combined $2 billion+. Orion's smart sleep system uses AI to make 6 hours of sleep feel like 10 and the company is positioned to disrupt the $100 billion preventative health market.

We're looking for a VP of Digital & eCommerce to lead all things digital—from strategy to execution. You'll oversee site performance, conversion, user experience, digital marketing, funnel optimization, and own the full customer lifecycle across DTC channels.

As a key member of the leadership team, you’ll be responsible for building a high-converting digital ecosystem that drives customer acquisition, engagement, and long-term value.

• Own and drive the end-to-end digital strategy across eCommerce, performance marketing, site, mobile, retention, and analytics
• Lead optimization of the website and checkout experience to increase conversion and average order value
• Manage full eCommerce P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics
• Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences
• Implement tools, technologies, and best practices to scale DTC growth efficiently
• Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies
• Build out the digital growth team as the company scales

• 8–10+ years of experience in DTC eCommerce, ideally in health tech, wellness, fitness, or consumer electronics
• Proven track record of scaling eComm businesses from early-stage to $50M+
• Deep understanding of CRO, funnel optimization, UX/UI, and performance media
• Analytical thinker with strong command of data, A/B testing, and attribution
• Comfortable in scrappy, high-growth environments with a focus on execution
• Experience managing cross‑functional teams and third‑party partners
• Passionate about sleep, health, and using technology to improve lives

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