Senior Manager, Product Marketing

ABOUT EXTEND

Extend offers businesses powerful spend controls and expense workflows that drive efficiency, improve security and visibility, and help better manage company spending. Our primary product is a spend and expense management platform that allows SMBs to create on-demand virtual cards, automate reconciliation, and manage employee expense reports. We have built the first virtual card platform of its kind, directly integrated with processors, networks, and the technology that supports banking across the industry.

We offer several virtual card products including an app-as-a-service that banks can offer business customers with their existing credit cards, a suite of virtual card APIs for those looking to build custom payment solutions, and secure connectivity to key banking and payment services that enable 3rd-parties to integrate and embed payments into their software.

VC-funded Extend is headquartered in Manhattan and has recently raised $20m in capital from top fintech investors. With 65 passionate team members and exciting momentum, there’s never been a better time to join our team!

For more information

We’re looking for a strategic, execution-oriented Senior Product Marketing Manager to lead and scale our product go-to-market (GTM) strategy. In this role, you will be the driving force behind how we position, launch, and sell our products, especially as we scale our SaaS expense management platform and empower our bank partners. You’ll translate our product roadmap into compelling messaging, GTM plans, and sales enablement programs that drive adoption, revenue, and partner success.

This is a high-impact leadership role for someone who thrives at the intersection of product, marketing, and sales—and who’s excited to turn strategy into results.

This role is based out of our New York City office. You’ll report directly to the CMO and Co-founder, working closely with teammates across Product, Design, Sales, and Customer Support.

• Lead end-to-end GTM strategy for new product and feature launches in close partnership with Product, coordinating cross-functional execution to maximize awareness, adoption, and impact.
• Develop differentiated positioning and messaging for SMBs and bank partners, evolving narratives to reflect changing market dynamics and customer needs.
• Own lifecycle marketing
  , from onboarding flows to upsell campaigns, delivering clear, compelling content and strategies that educate customers, drive adoption, and deepen engagement.
• Write with clarity and impact across in-app messaging, UX copy, landing pages, lifecycle emails, webinars, and educational content.
• Collaborate with Design, Brand, and Content teams to produce collateral, website content, webinar talk tracks, campaigns, and thought leadership that clearly communicates value and differentiation.
• Build, scale, and deliver sales enablement programs that equip Extend’s sales team and partner bankers to succeed. This includes:
  • Banker education programs and partner training sessions
  • Sales enablement assets such as pitch decks, one-pagers, feature release toolkits, and objection-handling guides
  • Campaign content for banker sales channels, including social posts, outreach sequences, and email templates
• Drive co-marketing initiatives with partners to increase awareness, credibility, and demand.
• Lay the foundation for a scalable product marketing function by developing repeatable processes, mentoring teammates, and shaping future team growth.

You’ve done this before:

• You have 8+ years of experience in product marketing, primarily in B2B SaaS. Experience in fintech or payments is a plus.
• Proven success launching SaaS products and features end-to-end, owning positioning, messaging, and GTM strategy while driving measurable adoption.
• Strong track record in sales enablement, building training programs and creating assets that empower revenue teams and channel partners.
• Expertise in lifecycle marketing, including in-app messaging, onboarding flows, email campaigns, and upsell strategies.
• Skilled in customer research and competitive analysis, translating insights into differentiated messaging and GTM impact.
• Clear,…