Account Director - Shows

ABOUT US
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House), Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.

ABOUT

THE ROLE
The Account Director will lead the digital strategy and client relationships for a portfolio of touring and theatrical productions, including Broadway, Off-Broadway, and national tours.

This role combines strategic leadership with hands-on campaign management, ensuring optimal media performance across all channels. The Account Director will collaborate closely with internal teams to align media strategies with client objectives and oversee the performance of the media team and external vendors.

RESPONSIBILITIES

Client Strategy & Relationship Management

• Own the full digital strategy for assigned accounts
• Act as lead client point of contact, understand their goals (ticket sales, awareness, audience development etc.), translate production needs into media strategy and deliverables.

Media & Campaign Oversight

• Oversee media plans across channels (search, social, programmatic, etc.), ensuring budgets are allocated efficiently.
• Monitor campaign performance and identify opportunities for improvement; proactively make recommendations (creative, targeting, channel mix).

Team Leadership & Collaboration

• Manage a direct report (Account Manager), by setting clear expectations, giving helpful feedback, and encouraging a positive, collaborative work environment
• Effectively oversee and mentor team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met
• Provide cross-channel/dotted-line leadership over teams including Media Director, Search Manager, Paid Social Manager, Programmatic Manager, Data & Insights Analyst. Ensure collaboration, alignment and quality delivery.

Budget Ownership & Reconciliation

• Own the media budget per account, track spend vs plan, ensure reconciliation of costs, manage any discrepancies. Ensure billing is accurate and delivered on time.

Performance Analysis & Optimization

• Utilize data and insights to measure success, generate reports, and iterate on strategy
• Work with internal Data & Insights function to develop hypotheses, test, and scale high-impact tactics.

Production & Market Insight

• Because this role is specific to Broadway, Off-Broadway and national tours, you'll need to deeply understand the ticketing environment, audience behavior for live theatre, the seasonal rhythms of the industry, etc. Use that insight to guide strategy.

Requirements

• Experience:
  
  7-10+ years in digital marketing / agency environment; must have proven track record in leading accounts
• Preferred industry:
  Prior experience in live entertainment / performing arts / theatre marketing is highly preferred
• Channel familiarity:
  Deep experience with Meta (Facebook/Instagram), Tik Tok, Google Ads, DV360, paid social, programmatic. Familiarity with ticketing platforms (Ticket Master etc.), live event promotion, and analytics (Google Analytics etc.)
• Leadership & Team Management:
  Demonstrated ability to manage multiple teams / functions, balancing direct report oversight and cross-functional influence
• Communication & Client Management:
  Strong at building relationships, presenting strategy, negotiating scope/budgets, managing client expectations
• Organizational
  
  Skills:
  
  Ability to manage up to 5 accounts simultaneously, each with its own campaigns, budget, calendar/touring schedule.

WHAT WE'RE LOOKING FOR

• A strategic thinker who can translate client goals into measurable, high-performing digital campaigns
• Proven leadership experience managing multi-channel digital marketing teams in a fast-paced agency environment
• Strong client-facing skills,…