Product Lead, Activation & Onboarding

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.85B+ from the world's top investors - including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock - and was named one of America's best startup employers by Forbes.

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About the role

At Rippling, Product is central to how we build, scale, and deliver value to our customers. We are entering a pivotal new phase of growth-and product-led growth (PLG) will be a critical lever in accelerating Rippling's next chapter.

As we enter our next chapter of growth, delivering a seamless, guided, and high-conversion onboarding journey is one of the company's most important initiatives.

As the Product Lead for Onboarding, Activation, and Growth Infrastructure, you will own the front door to Rippling-defining how companies discover value, reach their "aha moment," and build the foundation for long-term success. You will architect the core onboarding systems, top-of-funnel components, and experimentation infrastructure that power activation across all Rippling products. You will also serve as both the quality bar and the enabler for onboarding-from fully self-serve flows to IM-assisted and white-glove enterprise implementations-ensuring every product team can onboard customers efficiently while maintaining consistency and scalability.

This role sits at the intersection of product, platform, and growth. You will partner deeply with Engineering, Design, Data, and GTM teams to design the shared components, SDKs, and infrastructure that enable every product team to build high-quality onboarding and activation experiences. Your work will directly shape Rippling's PLG motion and serve millions of users as we scale globally.

What you will do

• You will own the end-to-end company onboarding and activation experience, ensuring every new customer achieves rapid, high-quality time-to-value.
• You will define and build standardized top-of-funnel components that scale across Rippling's product ecosystem.
• You will design and maintain the product onboarding SDK, enabling every Rippling product to build consistent, high-quality onboarding experiences across new company onboarding, cross-sell adoption, self-serve PLG flows, and service-led implementations.
• You will own and reinvent the foundational onboarding flows for companies of every size-building an AI-native experience that evolves for fast-growing startups to global enterprises across every industry.
• You will integrate Rippling onboarding with external project management tools, enabling coordinated implementation workflows for more complex customers.
• You will own Rippling's growth infrastructure, including event tracking, lifecycle data, experimentation systems, and analytics tooling.
• You will define the infrastructure that connects onboarding and activation to GTM systems, including SFDC event emission, two-way synchronization, and sales insights.
• You will collaborate cross-functionally with product teams to ensure consistent activation patterns across the platform, driving measurable increases in onboarding completion, activation, and expansion.

What you will need

• At least 5+ years of experience in product management with at least 3 years focusing on growth products at PLG SaaS organizations.
• Proven experience designing and owning activation, onboarding flows, or lifecycle product surfaces, ideally in a multi-product SaaS environment.
• Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and deliver material business impact.
• St…