Senior Coordinator, CRM Operations - Calvin Klein

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POSITION SUMMARY:

The Senior Coordinator, CRM Operations is responsible for supporting backend data operations and ensuring the smooth execution of marketing campaigns across the CRM and Martech ecosystem. This individual should have strong SAP experience and will serve as the Subject Matter Expert (SME) for SAP/Promotions, owning the end-to-end coupon process. They will also play an integral role in email operations, streamlining the QA process and ensuring teams have the data, tools, and processes needed for success.

The ideal candidate is detail-oriented, technically savvy, and thrives in a fast-paced environment where accuracy and efficiency are paramount. They should be proficient in SQL and comfortable working across data platforms, including EDPs (Snowflake), CDPs (Acquia), ESPs (Salesforce Marketing Cloud), and more. Strong organizational skills, cross-functional collaboration, and an ability to troubleshoot issues quickly are essential.

This role will be a key partner in optimizing workflows, maintaining data integrity, and enabling the CRM and marketing teams to deliver effective, data-driven campaigns.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

* Serve as the SME for SAP/Promotions, managing the full lifecycle of coupon setup, execution, and tracking.

* Partner with email operations and CRM teams to ensure campaigns have the correct data inputs, segmentation, and technical configurations.

* Write, maintain, and optimize SQL queries to support QA and troubleshooting

* Ensure database and process integrity by performing regular quality checks, validations, and documenting workflows.

* Assist in managing CRM and marketing tools, supporting integrations, troubleshooting issues, and coordinating with IT/tech partners as needed.

* Support campaign reporting and performance tracking by compiling operational and execution-level metrics.

* Drive process improvements and identify opportunities for automation and efficiency within campaign and data workflows.

* Collaborate cross-functionally with marketing, analytics, ecommerce, and external partners to support campaign execution and promotions.

* Provide administrative and operational support in tools such as Salesforce Marketing Cloud, Asana, and other CRM/Martech platforms.

QUALIFICATIONS &

EXPERIENCE:

Experience:

* 3+ years of experience in CRM operations, marketing operations, data analysis, or a related field.

* Experience with coupon and promotions processes in SAP strongly preferred.

Education:

* Bachelor's degree required; preferred in Business, Marketing, Information Systems, or related field.

Skills:

* Working knowledge of SQL; experience in Snowflake a plus.

* Experience with CRM and marketing automation platforms (Salesforce Marketing Cloud preferred).

* Familiarity with project management tools such as Asana or similar.

* Proficient in Microsoft Office Suite;
Advanced Excel skills required.

* Highly organized with strong attention to detail and the ability to manage multiple concurrent projects.

* Strong communication skills with the ability to collaborate across teams and influence stakeholders.

* Comfortable working in a fast-paced environment with tight deadlines and shifting priorities.

Internal: CRM, Marketing, Ecommerce, Retail, Analytics, IT/TPG

External:
Database/Martech vendors, promotional partners as needed.

SUPERVISORY RESPONSIBILITIES:

N/A

BUDGETARY RESPONSIBILITIES: N/A

Pay Range:$74,100---$100,000

PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills.

PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

* Pay & Insurance:
Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental…