Data Scientist

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that "Known may be the ultimate example of a full-service agency," and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age's Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like:
Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, Pro Max Agency of the Year, and Digiday's Most Innovative Media Agency to name a few.

We couldn't create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world  offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

Known's Marketing Science team embeds data scientists directly within our media buying and activation operations. You will be at the forefront of creating innovative analytical approaches to analyze and improve media buying strategies and outcomes for our diverse clientele. A key responsibility will be to design, develop, and deploy data-driven applications and tools that empower our media activation teams, streamlining their workflows and enhancing their effectiveness.

Furthermore, you will contribute your expertise to our media consulting practice, providing data-backed insights and strategic solutions to external clients.

We are seeking a Data Scientist who can understand the core business objectives of our internal teams and our clients, and ideate, design, and develop innovative solutions using advanced statistical modeling, machine learning, optimization, and potentially Generative AI techniques. While direct experience in media is a strong plus, a passion for applying cutting-edge data science to solve complex marketing and media challenges is crucial.

This role offers a unique opportunity to blend deep analytical skills with practical marketing acumen to drive significant impact.

In this role more generally, you will work with, and guide (for senior levels), other data scientists on a variety of projects, interface with our other teams at Known, and drive forward some of our most difficult and innovative data science projects, using advanced methods to revolutionize media buying and activation.

WHAT YOU'LL DO

* Analyze complex media buying data to identify trends, insights, and opportunities for performance improvement and optimization.

* Develop, implement, and refine innovative analytical models, algorithms, and frameworks to enhance media buying strategies, targeting, and ROI.

* Design, build, test, and deploy robust data-driven applications and tools to automate processes, improve efficiency, and support decision-making for the media activation team.

* Collaborate closely with media buyers, strategists, engineers, and account teams to understand their challenges and translate business needs into effective data science solutions.

* Contribute to media consulting engagements by delivering data analysis, predictive modeling, strategic recommendations, and client-facing presentations.

* Develop and apply a range of techniques to improve Known IP and create valuable tools for Known's internal teams and clients.

* Work with other data scientists and engineers to productionalize new tools and analytical solutions, ensuring scalability and reliability.

* Stay current with advancements in Data Science, AI, media analytics, and ad technology, identifying opportunities for their application in the marketing domain.

WHO YOU ARE AND WHAT YOU HAVE

* A Bachelors, Masters or PhD in a STEM field, or equivalent practical experience.

* Hands-on experience doing quantitative analysis, statistical modeling, optimization and/or machine learning.

* Proven ability to translate complex data into actionable business insights, particularly within a marketing or media context.

* Strong understanding of marketing principles and media buying/activation processes. Direct experience in media analytics,…