Director Paid Media

Overview

Director Paid Media role at Orveon Global. Lead strategy, execution, and optimization of paid media campaigns across three brands for US and CA. Focus on measurable results, maximizing ROI, and tying media tactics to business objectives.

Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bare Minerals, BUXOM, and Laura Mercier. With more than 600 associates, operating in 40+ countries, we re truly a global business. Our headquarters are in New York, with additional locations in major cities worldwide. We love our brands and are embarking on a powerful shift:
To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to making beauty better and creating consumer love. People here are passionate, innovative, and thoughtful. This is an inspirational group of talented people, working together to build something better. We are looking for the best talent to join us on that journey.

We believe we can accomplish more when we move as one.

The Director, Paid Media is responsible for leading strategy, execution, and optimization of paid media campaigns across three brands for US and CA. You will focus on delivering measurable results, maximizing ROI, and ensuring all media tactics tie back to business objectives. You will be responsible for full funnel media planning and developing campaign support to drive growth on , Amazon, and with our key retailer doors (Sephora, Ulta).

You will own both the day-to-day relationship with multiple media agencies in addition to the larger strategic planning responsibilities. This role reports into the Vice President of Commercial Marketing and therefore, optimizing A&P efficiency in order to maximize sales, will be of the utmost importance. This role is also responsible for ensuring cross functional partnership across key stakeholders like Creative, Retailer, E-Commerce and Finance teams, keeping them informed on media strategy as it pertains to their respective fields, and sharing back insights to help inform planning.

• Full Funnel Paid Media Strategy development: define and implement paid media strategies to drive customer acquisition, brand awareness, consideration and conversion
• Monitor and analyze campaign performance metrics, ensuring KPIs are met across channels and sharing back relevant insights with internal teams
• Ensure media is working efficiently and effectively to deliver on aggressive  and  sales goals, partnering with E-commerce
• Lead and manage the agency relationship; agency teams are seen as an extension of the Orveon media team so ensuring they are well equipped with business objectives and sales results to help better inform their media decisions
• Ensuring creative is properly briefed in based on media insights and delivered to spec, while sharing back creative results to creative/social/influencer team to help future planning
• Communicating to senior leadership media results and insights as it pertains to business performance
• Manage and oversee the media budget, ensuring media budget is spent in full, partnering with finance on any budget adjustments needed
• Lead, mentor and develop direct report
• Maintain strong relationships with key media vendors and ensure Orveon brands are kept top of mind for new opportunities

• Bachelor’s degree required
• 8+ years of experience, with at least 2 years in a leadership or management role
• Proven track record of developing and executing high-performing paid media campaigns across digital channels
• Proficient in Amazon media, Google, Tik Tok, Meta, You Tube, and other emerging digital channels
• Able to efficiently direct multiple media agencies at once
• Exceptional leadership and team management skills, with experience leading cross-functional teams
• Strong communication skills, capable of engaging with senior leadership and external partners
• Experience in managing budgets, actualizing monthly, and partnering with finance to properly re-forecast

You’re a creator of Orveon’s success and your own. This is a rare opportunity to share your voice and…