Director, Movement Communications

Overview

Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. GSUSA works with 111 local councils across the country and USA Girl Scouts Overseas to deliver the Girl Scout Leadership Experience.

This is a hybrid role with the NYC office (2 days a week).

Corporate Affairs is vital to the Girl Scout Movement’s success in delivering on its mission by stewarding brand reputation and relevancy, building engaging relationships and loyalty among internal and external audiences, and amplifying the “voice of the girl” through strategic storytelling. The department is responsible for external/internal communications, media relations, cultural assets, and government affairs (Public Policy & Advocacy).

The Director, Movement Communications, is the day-to-day lead on all Movement Communications work ement Communications shares important news and updates with the Girl Scout movement, including the national board, council CEOs and leadership teams, and other internal partners. The goal is to keep everyone informed, aligned, and inspired, with a shared understanding of priorities and goals. The Director is a strategic creative thinker and subject matter expert with a proven track record in internal communications for a comparable organization (non-profit or for-profit).

This role provides strategic counsel, planning, and execution of communications to GSUSA employees and within the Movement, in support of GSUSA’s strategic business goals, partnering with subject matter experts and colleagues across GSUSA.

The position reports to the VP, Movement Communications and collaborates with the Corporate Affairs leadership team and communications subject matter experts, as well as other community leaders, including executive level leaders.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The Director, Movement Communications manages and develops a team of communications and editorial specialists who help to effectively tell Girl Scouts’ story and communicate critical information to GSUSA staff, the National Board and the Movement.

• Leads the development and distribution of enterprise-wide business content, including writing, editing, and refining core messages, talking points, formal reports, internal memos, newsletters, and other formats that communicate GSUSA’s overall strategic vision and priorities to key stakeholders. Participates in developing the Movement Communications strategy in partnership with the VP.
• Protects our verbal and written identity with key stakeholders via essential communications channels and trainings.
• Refines and evolves GSUSA’s verbal and written identity to align with GSUSA’s DEI-RJ values and updated brand guidelines.
• Collaborates with GSUSA communities to provide strategic counsel, editorial expertise and editing support to ensure best-in-class content for stakeholders.
• Contributes to the development of innovative, integrated internal communications strategies, tactics, and content to support the organization’s goals with key stakeholders.
• Oversees the professional development of the Movement Communications Manager and new hires, in partnership with the VP; responsible for managing performance reviews.

This position requires a mature, confident, results-driven mindset. The right candidate will bring demonstrated experience, initiative, and ownership of the role, and will manage and develop direct reports in partnership with the VP, Movement Communications.

Other Duties: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities related to the role.

Individual Contributors who may have responsibility for projects or processes and who are still developing.

• 8+ years of internal/corporate communications experience (corporation, PR agency, nonprofit, or equivalent).
• Subject matter expert in internal and corporate communications across varied audiences, with judgment and expertise to…