Sr. Social Media Manager

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.
** Overall Purpose
** The Sr. Social Media Manager supports consumer and corporate social media strategy, content development, deployment, and measurement for the Zelle brand. This role collaborates with brand, media, marketing, product and communications executives to build a social media strategy, generate and deploy highly engaging content, and measure performance.
** Essential Functions
*** Develops and evolves the social media strategy aligned with brand positioning, campaign objectives, and cultural relevance.
* Partners with brand, media, product marketing and communications to ensure that social media content is reinforcing larger initiatives.
* Works cross-functionally with the design, brand, brand governance, communications and legal teams to develop the content and ensure that all social content is compliant.
* Owns the social content calendar across platforms:
Tik Tok, Instagram, Facebook, X, Linked In, and You Tube.
* Analyzes performance metrics and social trends to inform strategy and creative decisions.
* Collaborates with agency partners, reviews all influencer or agency-produced content to ensure it is on-brand and compliant.
* Leads ideation of engaging, “break-through” content – including videos, carousels, memes, etc., and works closely with design partners to create content. Must be able to create turnkey content on your own as well.
* Drafts compelling copy and guide tone of voice to reflect our brand personality – trustworthy, warm, relatable.
* Oversees the production of in-house or agency-created assets and ensures high standards of quality and consistency with brand.
* Develops platform-native campaigns that reflect cultural moments and drive user engagement.
* Works closely with the centralized social media team on a strategy for cultivating a strong community across channels.
* Monitors social trends and cultural conversations to keep brand relevant.
* Reports on competitive social trends and content to marketing and product executives.
* Supports the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data.
** Minimum Qualifications
*** Education and experience typically obtained through completion of a bachelor's degree in marketing, communications, business or related field.
* 10+ years’ experience in social media management, content strategy, and brand marketing – preferably in fintech, consumer tech, or P2P (B2C).Track record of building and scaling social media audiences with an emphasis on brand.
* Prior experience managing agency partners.
* Strong storytelling, copywriting, and communication skills.
* Deep understanding of social media platforms, creator ecosystems, and cultural trends.
* Experience managing creative production and working cross-functionally with design, legal, and marketing teams.
* Prior work with content creators/influencers.
* Passion for creating brand moments that matter.
* Familiarity with performance marketing and its intersection with brand and social.
* Experience working in a highly regulated industry with legal/compliance review process.
* Proficiency with Adobe Suite, or basic content creation skills.
* Background and drug screen.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.
** Physical Requirements
** Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to…