Product Marketing Lead

Join Shop My – Powering the Future of Digital Marketing

Shop My is revolutionizing digital marketing by seamlessly connecting brands with top talent. From discovering rising creators and executing gifting campaigns to sharing commissionable codes and streamlining communication, we empower the world’s leading brands to build dynamic, high-impact creator programs. Today’s most influential creators use Shop My to earn tens of millions in commissions from creating monetizable links, collaborate directly with brands and build digital storefronts with millions of products.

We’ve just closed an incredible $77m Series B funding round led by Bessemer, fueling our mission to redefine the creator economy. If you're passionate about delivering exceptional product solutions and shaping the future of digital marketing, we want to hear from you!

As our first Product Marketing Manager, you will own the go-to-market strategy for our product launches, ensure strong alignment between product and customer needs, and drive adoption. You’ll play a key role in crafting messaging, positioning, and enablement materials that connects the value of our platform to both our brands and creators. Reporting directly to our Head of Marketing, this is a high-impact, high-visibility role with opportunity to shape and launch this function from the ground up and work cross-functionally with product, engineering, design, education, and sales, and propel our company to the next stage.

• Strategic Vision: Drive successful product launches and customer adoption through by owning the end-to-end launch strategy
• Voice of the Customer: Be the voice of the customer across the org — surface pain points, opportunities, and unmet needs that shape how we build, market, and position the product
• Sales Enablement: Create GTM playbook efforts for new feature and product launches, inclusive of sales enablement materials (decks, one-pagers, FAQs) that help internal teams articulate our value
• Craft Cohesive Messaging: Identify larger stories and connect multiple feature launches for a clear, compelling market position for both our brands and creators
• Marketing Amplification: Partner with Lifecycle and Acquisition teams to drive product adoption, feature usage, and expansion
• Cross-functional Collaboration: Partner with product, engineering, design, education, customer success, and sales to ensure optimized feedback loops

• Proven Experience: 3–6 years in product marketing, product management, or go-to-market roles, ideally in a high-growth tech startup or Marketplace / SaaS environment
• Customer Insights: Experience drawing out key customer insights and developing a strong product positioning to reach our audience
• Storyteller: Strong writer and storyteller with the ability to turn product features into compelling customer value
• Analytical
  
  Skills:
  
  Proficiency in leveraging data and analytics to inform product decisions and track performance metrics
• Collaborative: Excellent cross-functional skills, with a history of working closely with engineering, design, and other teams to achieve product success
• Executional Excellence: Highly organized, detail-oriented, and capable of prioritizing in a fast-paced environment.

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range: $100,000—$125,000 USD

Shop My offers a bundle of benefits on top of being a great place to work.

Our teammates are provided benefits such as:

• Medical & Dental Coverage at 70%
• Equity in Shop My
• Flexible PTO
• 14 weeks of parental leave
• Reimbursements up to $200/month to spend on teammate outings
• 401k program (3% automated contribution from Shop My!)
• Class Pass Membership
• Company retreats
• Opportunity to monetize your influence- all employees build out a Shop My page!
• Birthday PTO