Paid Media Director

Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their fans and build a lasting business including: paid memberships, free memberships, community chats, live video, and selling to fans directly with one-time purchases.

Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with:

• $10 billion+ generated by creators since Patreon's inception

• 100 million+ free memberships for fans who may not be ready to pay just yet, and

• 25 million+ paid memberships on Patreon today.

We're continuing to invest heavily in building the best creator platform with the best team in the creator economy and are looking for a Paid Media Director to support our mission.

This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.

About the Team

The Marketing team at Patreon operates as both a traditional marketing organization and an internal creative agency. We lead the development and expression of the Patreon brand—driving awareness, affinity, and growth among creators and fans. Our work spans brand strategy, creator marketing, creative direction, video production, social media, events, and public relations. Together, we craft campaigns and experiences that celebrate creativity, highlight the power of direct fan support, and showcase the diverse voices that make Patreon unique.

With a blend of strategic thinking and hands‑on execution, the team shapes how the world sees Patreon and how creators connect with their communities.

About the Role

Patreon’s mission is to fund the creative class. As we expand how we help creators grow, we’re seeking a Paid Media Director to develop Patreon’s performance marketing strategy and build an in‑house paid media capability that can ultimately support creators directly.

This role is both strategic and hands‑on: you’ll shape how Patreon invests in paid channels to drive growth, while also designing a new offering that helps creators access paid media in a way that is effective, ethical, and creator‑first. You’ll work cross‑functionally with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety to ensure our approach builds trust with fans, grows creator audiences, and improves creator revenue.

About You

• 8+ years of experience in performance marketing, paid media strategy, or media buying, ideally in a tech, platform, or creator‑economy context.

• Proven track record of developing paid media strategies that drive measurable growth.

• Hands‑on experience with planning, buying, and optimizing campaigns across key digital channels.

• Strong understanding of attribution models, incrementality testing, and growth measurement frameworks.

• Ability to build new capabilities from the ground up, balancing strategic vision with tactical execution.

• Excellent collaboration skills, with experience partnering across Marketing, Product, Legal, and Trust/Safety functions.

• Deep empathy for creators and passion for building trust‑driven growth programs.

• Experience designing media programs or services that support third‑party partners (e.g. creators, small businesses, or customers).

• Knowledge of privacy regulations (GDPR, CCPA) and brand safety best practices in paid advertising.

• Familiarity with influencer marketing, fan acquisition funnels, and creator monetization models.

About Patreon

Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:

• Put Creators First | They’re the reason we’re here. When creators win, we win.

• Build with Craft | We sign our name to every deliverable, just like the creators we serve.

• Make it Happen | We don’t quit. We learn and deliver.

• Win Together | We grow as individuals. We win as a team.

We hire talented and passionate people from different backgrounds because workplace diversity and inclusion is critical to our ability to serve…