Content Marketing Specialist

Content Marketing Specialist page is loaded## Content Marketing Specialist locations:
NY-Headquarters 26th-28th Floors:
GA - Glenridge Pointtime type:
Full time posted on:
Posted 30+ Days Agojob requisition :
R0023748

Nasdaq seeks an experienced and creative storyteller to channel the brand voice and serve as the Content Marketer for the Nasdaq Corporate Solutions, inclusive of Governance, Sustainability, and Investor Relations businesses. Dynamic, fresh, and timely content and messaging are critical to our businesses, helping capture attention of our target audience and maximize engagement and reach across sales and marketing programs.

The Content Marketer will be responsible for managing the entire content creation process for a variety short-form, long-form, and digital assets, such as research papers, blog posts, fact sheets, best practice guides, whitepapers, video scripts, social media, and more. This individual may also be required to support research, copywriting, and editing as needed.

This role reports to the Head of Content Marketing for Nasdaq Corporate Solutions and will collaborate with the broader marketing and business teams, across Portfolio Marketing, Growth Marketing, Digital Marketing, Client Marketing, and Events & Partnerships functions. This role is critical in helping showcase the business’s expertise and supporting demand gen efforts throughout the buyer journey.
** Responsibilities
* *** Content Planning:
*** Manage editorial calendar, inclusive of product, thought leadership, and video assets, to effectively prioritize content requests across three businesses
* Translate complex and niche topics into compelling stories and adjust style and approach to a variety of formats, verticals, platforms, and audiences
* Leverage internal and external data sources to quickly react to trends and cultural moments
* Monitor thematic landscape and audience opportunities and challenges to identify actionable content that educates and informs, generates interest, and inspires meaningful conversation with buyer personas
* Be familiar with the Corporate Solutions product suite and buyer personas (across Governance, Sustainability, and IR) to support product content planning and development
* Partner with other marketing functions to determine content gaps and needs in alignment with organic and inorganic strategies and campaigns
** Content Development:
*** Own the end-to-end content development process, including ideation, research, copywriting, fact-checking, producing, and amplifying new content across channels
* Work closely with internal and external subject matter experts, hosting or coordinating discovery calls and leveraging insights to create content
* Partner with enterprise teams, including Communications, Design, and Legal teams, to ensure asset deliverables follow brand voice and compliance guidelines
* Work closely with SEO marketers to ensure copy is optimized for search
* Serve as copywriter and editor for short-form and digital assets and lead copy reviews and edits across long-form assets
* Strive to identify and improve process efficiencies using artificial intelligence (AI) to increase performance and scale delivery
** Content Performance:
*** Provide visibility and awareness of new and available content for use across marketing, business, sales, and account management functions
* Own performance reporting delivered to key marketing and business stakeholders on an ongoing basis to ensure visibility and understanding of key content engagement drivers
* Use data and analytics to recommend new content artifacts or deliverables to increase engagement opportunities
** Competencies
* ** 4+ years of content management and copywriting/editing experience
* Bachelor’s Degree in Marketing, Journalism, English, or related field
* Exceptional storytelling skills and understanding of how to craft and evolve narratives
* Strong research, writing, and editing skills
* Expert command of grammar rules and attention to detail
* Executive presence and confidence to execute projects with senior and executive stakeholders
* Ability to take complex concepts and make them understandable across regions and buyer personas
*…