Head of Field Marketing

Join to apply for the Head of Field Marketing role at FERMÀT
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FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. We help brands transform clicks into conversions with dynamic, personalized shopping experiences—built and optimized in minutes.

Backed by VMG, Bain Capital Ventures, Greylock, QED, and named The Information’s #1 commerce startup, we’re a 70+ person team based in SF, Austin, NYC, and Bangalore. As a fast-growing Series B company, we’re building the infrastructure for the future of online retail—and we’re just getting started.

We're looking for a Head of Field Marketing to lead FERMÀT's comprehensive events program. You'll be responsible for designing and executing innovative event strategies that drive customer acquisition, engagement, and revenue growth. This role combines creative event conceptualization with data-driven execution, requiring someone who can seamlessly manage everything from intimate hosted dinners to large-scale conference activations.

• Own and execute FERMÀT's event strategy to acquire and retain customers.
• Plan and manage hosted and sponsored events to build pipeline and accelerate deals.
• Collaborate with Marketing on content and swag for events.
• Identify and lead participation in key industry events.
• Develop engaging event formats and branding.
• Manage event budgets and vendor relationships.
• Oversee on-site logistics for seamless execution.
• Use data to measure event performance and optimize strategies.
• Build and maintain industry partnerships to support event initiatives.

• Minimum 5 years experience in B2B event marketing & execution.
• Minimum 2 years experience in events targeted toward enterprise customers.
• Experience developing successful booth and activation experiences at conferences and trade shows.
• Extreme attention to detail and project management skills, with ability to manage multiple projects simultaneously.
• Highly creative mindset balanced with focus on measurable, data-driven results.
• Strong written and verbal communication skills with ability to engage diverse audiences.
• Experience with budget management and vendor negotiations.
• Experience in SaaS and/or e-commerce marketing preferred.

• Experience with both intimate hosted events and large-scale conference activations.
• Track record of innovative event concept development.
• Experience with partnership event co-marketing.

• Competitive salary + equity package.
• Comprehensive health, dental, and vision insurance for you and all your dependents.
• Retirement benefits:
  • US: 401(k) plan with 4% matching.
  • India:
    Provident Fund with 12% matching.
• 4 months of paid parental leave.
• Unlimited PTO policy (with minimum 5 days PTO / quarter!).

Compensation Range: $150K - $175K