VP, Global Head of DTC

About Flamingo

Flamingo is an award‑winning body, hair, and care brand delivering high‑performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence.

With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources.

The Global Digital Commerce organization is responsible for shaping the vision, growth, and execution of all digital businesses across Harry’s, Flamingo, Mando, and Lume. We design and deliver digital experiences that connect our customers to our products, while building the infrastructure that supports long‑term omnichannel success. Our team operates at the intersection of brand, customer, innovation, and technology. DTC is the heartbeat of our business – where we launch, learn, and build communities.

We’re accountable for the overall end‑to‑end customer experience from marketing to site experience/checkout, to distribution and customer service, and we bring lessons back into the overall brand strategy. Ultimately, the team owns the P&L across multiple direct‑to‑consumer businesses, ensuring each brand thrives digitally while sharing best practices, platforms, and capabilities across the portfolio. Together, we bring innovation, consistency, and scale to Mammoth Brands’ digital ecosystem – while keeping the customer at the center.

We’re looking for a seasoned e‑commerce/DTC executive to serve as VP, Head of Global DTC, overseeing our flagship brands:
Harry’s, Flamingo, Mando, and Lume. This leader will set the strategy for DTC businesses across all our sites globally, with the vast majority in the US, and ensure each brand’s digital experience reflects its unique identity and differential focus on each brand’s customers while benefiting from shared enterprise capabilities. As the omnichannel landscape evolves amidst a rapidly changing environment, this leader will chart the future evolution of the role of DTC across each brand.

You will directly lead leaders (including the DTC heads for each brand) and inspire a global team spanning multiple teams (UX, marketing, engineering, supply chain/distro, and customer service). As a senior member of the company, you’ll be accountable for business results across all four brands, representing digital commerce at the highest levels of the organization.

• Define the Multi‑Brand DTC Strategy:
  Build and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases.
• Deliver Across Portfolios:
  Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals.
• Lead & Develop Senior Leaders:
  Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent development across teams, building a long‑term pipeline of talent.
• Balance Global Scale & Local Relevance:
  Leverage shared platforms (e.g., Shopify ecosystem), tools, and best practices across brands while empowering localized innovation where it matters.
• Champion Omnichannel Consistency:
  Partner with retail and wholesale leaders to ensure digital aligns seamlessly with offline touchpoints, pricing, and promotions.
• Elevate the Customer
  
  Experience:
  
  Ensure that every digital experience—from site navigation, UX, UI, to checkout to post‑purchase—delights customers, improves NPS, and deepens loyalty.
• Customer Service Excellence:
  Cultivate the entire customer journey, including every single connection point. Develop best practices and learnings across our entire customer service organization, leverage our rich data stack, our AI capabilities, and bring learnings into the…