Customer Marketing Associate

THE POSITION

Our roster has an opening with your name on it

Fan Duel Casino is looking for a Customer Marketing Associate to help report, model, forecast, and manage the investment behind our generosity tactics to support the Customer Marketing function. You will play a key role in tracking spend against forecasts, linking investment to performance outcomes, and identifying opportunities to optimize budget allocation across retention tactics. This role will collaborate closely with the Senior Manager and cross-functional partners to elevate how we plan, phase, and report on our retention initiatives, ensuring we maximize ROI and efficiently deploy our marketing dollars.

This is an exciting opportunity to shape data-driven investment decisions and strengthen revenue-driving marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Everyone on our team has a part to play

• Work with the Customer Marketing Senior Manager – Generosity to own day-to-day tracking, forecasting, and reporting on retention tactics, KPIs, OKRs, and investment performance.
• Partner with the wider Customer Marketing team to manage a centralized generosity experimentation roadmap, leveraging analysis to identify and prioritize initiatives based on maximizing ROI and optimizing budget allocation.
• Monitor and reconcile spend vs. forecast across tactics; proactively flag risks and opportunities to re-allocate investment to drive growth.
• Become an expert on the data, linking investment inputs to performance outcomes; cultivate extensive knowledge of where to find detailed metrics and how it all ties together.
• Utilize data to inform planning cycles and support quarterly and annual forecasting efforts, clearly communicating key learnings with actionable insights.
• Present and explain data coherently to a wide variety of audiences, highlighting ROI and budget implications to guide decision-making.
• Be a source of information for the wider Casino Customer Marketing team and effectively advise on recommended actions, with clear data-driven rationale tied to spend efficiency and performance impact.
• Collaborate with various stakeholders (primarily Data Analytics & Commercial) to elevate our reporting capabilities (e.g., Tableau management), improve forecast accuracy, and ensure investment tracking is timely, accurate, and actionable.

What we're looking for in our next teammate

• Bachelor’s degree or relevant professional experience preferred.
• Advanced Excel skills for working with large data sets and performing calculations (VLOOKUP, Pivot Tables, SUMIF, basic scenario analysis).
• Exposure to budgeting, forecasting, or investment tracking and interest in developing stronger skills in this area.
• Strong analytical mindset with the ability to spot trends, reconcile data, and translate findings into clear recommendations.
• Meticulous attention to detail, strong organizational skills, and ability to prioritize in a fast-paced environment.
• Collaborative team player who is proactive, eager to learn, and comfortable working cross-functionally.
• Comfortable with querying and logic; SQL knowledge a plus.
• Positive attitude and genuine interest in using data to guide marketing investment decisions.

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey…