Marketing Manager

DEPARTMENT: Marketing & Communications

REPORTS TO:

Senior Vice President, Marketing & Communications
CLASSIFICATION: Exempt
DATE: March 2025
SALARY
: $70,000 - $80,000 per year

Note: This position requires a cover letter for consideration. Refer to the “

How to Apply

” section of the job description for details. Applications without a cover letter will not be considered.

The Marketing Manager will be responsible for driving the execution of integrated marketing strategies to drive new and existing audiences toward visitation, donation, and program participation. As one of the most visited sites in New York City and the nation, the 9/11 Memorial & Museum relies heavily on the revenue generated through admissions and other secondary spends to sustain its mission.

The ideal candidate will have experience working across multiple channels, including digital advertising, social media, content marketing, and email marketing, and working collaboratively with cross-departmental stakeholders and external agency partners.

The Marketing Manager is part of a dynamic, 11-person marketing, communications, content, and creative services team that collectively drives all earned, owned, and paid media strategy development and implementation in support of annual and multi-year objectives, to increase and diversify sources of revenue, and scale mission impact. The Marketing Manager reports to the Senior Vice President, Marketing & Communications.

• Manage the day-to-day execution of assigned marketing projects to ensure they are delivered on time, on brief and on brand. This includes managing tactical planning, managing timelines, coordinating stakeholder feedback and providing regular and clear communication to the project team.
• Own the project brief process for assigned projects; in partnership with Mar Com leads, draft project briefs to ensure that the project team is equipped with all relevant information. Partner with the SVP to develop clear, actionable briefs that align with strategic goals, ensuring each project starts with a strong foundation
• Act as a liaison between Marketing & Communications and other departments to foster collaboration and alignment on campaign objectives, brand messaging and design standards
• Partner with SVP, Marketing & Communications to leverage market research and performance metrics to inform messaging, tactics and drive outcomes
• Oversee creative asset trafficking on assigned projects to ensure timeline and accurate delivery
• Develop strong cross-departmental relationships, including Institutional Advancement, Education, Government & Community Affairs, Programs, Sales and Visitor Services, to ensure alignment on strategy, audiences, KPIs and timelines
• Assist in tracking and managing invoices for vendors and marketing materials for assigned projects
• Contribute to creative brainstorming on new tactics to build brand awareness and drive revenue
• Support the SVP in operationalizing team meetings, refining workflows and distributing internal communications to keep the Marketing & Communications team informed of project status and updates

• Participate in the Annual 5K Fundraiser and September 11th Commemoration.
• Assist with other special projects and events in support of the 9/11 Memorial & Museum mission, as assigned

• 3-5 years of experience in marketing operations, creative operations, or a similar role within an advertising agency or marketing department
• Hands-on experience working with and developing creative assets for digital and traditional advertising formats
• Deep understanding of marketing workflows, including digital marketing, design and website content production processes
• Proficiency in driving brand awareness and sales conversion
• Strong communication, organizational and interpersonal skills with the ability to collaborate and move projects forward with in-house and external teams
• Ability to prioritize, multi-task and manage multiple projects in a fast-paced, deadline driven environment.

Note:

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