Product Marketing Lead

Join Shop My - Powering the Future of Digital Marketing

Shop My is revolutionizing digital marketing by seamlessly connecting brands with top talent. From discovering rising creators and executing gifting campaigns to sharing commissionable codes and streamlining communication, we empower the world's leading brands to build dynamic, high-impact creator programs. Today's most influential creators use Shop My to earn tens of millions in commissions from creating monetizable links, collaborate directly with brands and build digital storefronts with millions of products.

We've just closed an incredible $77m Series B funding round led by Bessemer, fueling our mission to redefine the creator economy. If you're passionate about delivering exceptional product solutions and shaping the future of digital marketing, we want to hear from you!

About The Role...As our first Product Marketer, you will own the go-to-market strategy for product launches, define compelling narratives for both brands and creators, and ensure alignment between product development and customer needs. Reporting directly to our Head of Marketing, this is a high-impact, high-visibility role responsible for building our product marketing function from the ground up and driving adoption and engagement across our platform.

Your Impact to The Role:

• Drive end-to-end strategy for new product and feature launches
• Serve as the voice of the customer to shape messaging and product positioning
• Create sales enablement assets including decks, one-pagers, and FAQs for new launches
• Collaborate cross-functionally with Product, Engineering, Marketing, and Sales teams
• Partner with Marketing to amplify product stories and drive usage and expansion
• Develop clear, cohesive narratives that connect product features to customer value

You Are Energized By:

• Crafting go-to-market strategies that drive measurable product adoption
• Turning customer insights into actionable marketing strategies
• Building new functions and owning a high-impact area of the business
• Collaborating with creative, product, and sales teams to align messaging across channels
• Helping both creators and brands understand the full value of our platform

What We Are Looking For:

• 8-10 years in product marketing, product management, or go-to-market strategy roles
• Experience in a high-growth startup, SaaS, or marketplace environment
• Skilled in customer research, product positioning, and cross-functional communication
• Exceptional storytelling skills with the ability to simplify complex concepts
• Analytical mindset with the ability to interpret data and inform decisions
• Highly organized, strategic thinker who can execute at speed

Bonus Points:

• Experience marketing products to both B2B and B2C audiences
• Background in the creator economy, affiliate marketing, or digital commerce
• Familiarity with tools like Salesforce, Pendo, or Looker
• Proven track record of launching high-impact features in a startup environment

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range

$150,000-$170,000 USD

The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. Shop My is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of Shop My receives equity on top of cash compensation!

Shop My offers a bundle of benefits on top of being a great place to work.

Our teammates are provided benefits such as:

• Medical & Dental Coverage at 70%
• Equity in Shop My
• Flexible PTO
• 14 weeks of parental leave
• Reimbursements up to $200/month to spend on teammate outings
• 401k program (3% automated contribution from Shop My!)
• Wellhub Membership
• Company retreats
• Opportunity to monetize your influence- all employees build out a Shop My page!
• Birthday PTO