Senior Manager, Consumer Engagement

Company Description

For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, releasing fragrances, makeup and skincare products that define free, assertive and bold women. Parfums Givenchy fragrances embody the brand's Fearless Classic vision, fusing genres and revealing unexpected twists. Inspired by the avant-garde spirit and sensuality of Givenchy Couture creations, Nicolas Degennes, Makeup and Color Artistic Director since 1999, continues to reveal the inventiveness synonymous with Givenchy.

In 1970, Kenzo Takada instilled a touch of jungle exoticism at the heart of Paris, in Galerie Vivienne. With his colorful prints and his self-professed creative freedom, Kenzo upturned the couture diktats of the time by merrily breaking the rules. In keeping with this cheerful and colorful heritage, Carol Lim and Humberto Leon took over the artistic direction of the House of Kenzo in 2011.

The brand's first feminine fragrance, called Kenzo, was born in 1988.

Then followed a series of creations with a unique and original identity that made a strong impression on the world of perfumery. They all tell an optimistic story and play with a mix of multicultural codes to savor again and again. The bottles themselves are symbols of pure refinement and emblems of the brand's values.

LVMH Fragrance Brands invites you today to join its North America teams.

LVMH Fragrance Brands is part of the LVMH Group.

LVMH Fragrance Brands brings together the savoir-faire of two iconic Maisons:
Parfums Givenchy and Kenzo Parfums, creating highly desirable and bold fragrance and beauty products.

Joining LVMH Fragrance Brands means:

- Being continually inspired by our couture heritage,

- Being part of a positive transformation where your entrepreneurial spirit can flourish,

- Being empowered,

- Being beautifully creative while raising the standards of operational excellence.

Our unique spirit is promoted daily by our talents throughout the world acting with Determination, Agility, Realism and Empathy, encapsuling our 4 core key attitudes in the acronym DARE.

Join us and DARE to be entrepreneurs of beauty!

Job Description

Craft consumer engagement strategy for Givenchy and Kenzo in North America (U.S. & Canada), aligned with overall brand strategy, consumer insights/data, and business goals.

Oversee lifecycle marketing strategies that identify valuable consumers and opportunities that drive increased engagement and revenue

Develop and deliver programs that will build brand awareness, share of voice and market share growth across all activities on the brand across paid, earned and owned media (includes, Influencer marketing, Events, PR and Brand earned media presence).

RESPONSIBILITIES

Key Responsibilities

Consumer Engagement Strategy

• Build and drive the consumer engagement strategy focused on expanding Influencer and PR channels, aligned with Global brand strategy, regional synergies, and market-specific objectives.
• Lead long-term strategic planning (3-year plan) to fuel growth of key categories.
• Define annual strategic priorities, develop budgets, and allocate resources across influencer marketing, content creation, and PR.
• Oversee the global earned media strategy - including influencers, makeup artists, and celebrity partnerships - while cultivating strong relationships with agents and talent.
• Shape content strategy by identifying influencer- and creator-led content to be leveraged across consumer touchpoints (social, email, media, etc.).
• Partner closely with Global and regional teams to ensure alignment, share vision, and effectively project manage initiatives.
• Provide competitive landscape reviews, benchmarks, and actionable recommendations to accelerate consumer engagement and reinforce brand relevancy in North America.

Budget Management

• Build and manage annual budgets for influencers, content creation, and PR; revise semi-annually as needed.
• Collaborate with Marketing on campaign briefs to ensure North American relevancy.
• Oversee annual advertising budget and monthly updates; recommend tactical plans to maximize ROI and sales impact.

Execution

• Provide leadership and guidance to direct report while overseeing all engagement programs and analyses.
• Ensure cross-functional collaboration to deliver brand strategies, optimize budget spend, and enhance performance.
• Drive development of locally relevant brand content (social, PR, media), in partnership with Global HQ.
• Lead PR and Influencer activations, build strong influencer relationships, and design PR/consumer events to drive awareness, engagement, and sales.
• Develop clear, concise briefs for agencies and influencers that articulate objectives and KPIs.
• Pitch key media outlets for feature placements on new product launches and brand campaigns.
• Create press materials including press kits, communications assets, and press releases.

Reporting & Insights

• Track and analyze earned media KPIs, providing insights to optimize strategy, increase brand love, and improve rankings.
• Monitor global…