Associate Director, Lifecycle Marketing

About The Role:

Little Spoon was founded on the belief that today's parents are different-equal parts more time-strapped and more food-savvy than ever. We set out to disrupt a century-old category with products and an experience that deliver on what the modern parent deserves.

We're looking for a data-driven lifecycle marketer to own and scale our lifecycle campaigns and reactivation programs. As Associate Director, Lifecycle Marketing, you'll lead lifecycle program strategy across key communication touchpoints - email, SMS, direct mail, and more to engage, retain, and reactivate customers across lead, active, and churned segments.

This is a high-impact, highly visible role for someone who blends analytical precision with creative instinct. This role will report to the Senior Director, Lifecycle Marketing and will mentor a talented team, partner cross-functionally, and help shape how millions of families experience Little Spoon.

What You'll Do:

• Lead and evolve lifecycle campaigns and reactivation programs that deepen engagement and drive acquisition and retention across key customer segments.
• Manage and mentor members of the Lifecycle team (three direct reports), empowering them to deliver exceptional campaign execution and reactivation program performance.
• Own the testing and experimentation roadmap, driving continuous improvement across messaging, segmentation, and creative.
• Own the reactivation strategy across lifecycle channels (campaigns, promotions, direct mail, and automation).
• Act as the lifecycle marketing lead in go-to-market and cross-functional workflows, ensuring customer communications are aligned to company-wide priorities.
• Oversee campaign briefing, creative reviews, and approvals, serving as the strategic leader for day-to-day lifecycle work.
• Identify opportunities to enhance customer engagement through AI-powered optimization. Lead the charge on testing emerging tools; integrate and enhance further automation and personalization into lifecycle programs.
• Monitor and optimize segmentation and frequency capping, ensuring messages reach the right families at the right time.
• Partner closely with Growth, Brand, and Care teams to deliver thoughtful, on-brand communications that enhance customer experience and loyalty.
• Serve as the main point of contact for Little Spoon's CRM, ensuring data integrity, reporting accuracy, and platform optimization.
• Provide strategic input for promotions, inventory challenges, and fulfillment updates to protect customer experience and brand trust.

What You'll Bring:

• A strategic and analytical mindset with a deep understanding of the customer journey and lifecycle marketing best practices.
• Strong leadership and mentorship abilities, with experience guiding and developing high-performing teams.
• Excellent communication skills and comfort collaborating cross-functionally.
• A passion for testing, iterating, and learning-balancing creative intuition with data-driven decision making.
• An eye for brand and creative, ensuring campaigns feel cohesive, engaging, and true to Little Spoon's voice.
• High attention to detail and the ability to prioritize effectively in a fast-paced, scaling environment.

What You'll Need:

• 7+ years of lifecycle or CRM marketing experience, ideally within DTC, CPG, or subscription-based businesses.
• Proven success leading lifecycle campaigns that drive acquisition, retention, reactivation.
• Hands-on experience with Braze (or equivalent CRM) and strong understanding of audience segmentation and data hygiene.
• Comfort managing cross-channel programs (email, SMS, direct mail) and translating performance data into actionable insights.
• Demonstrated experience collaborating cross-functionally with creative, analytics, digital product, and growth teams to build cohesive, high-impact campaigns
• A roll-up-your-sleeves attitude and passion for making parents' lives easier and kids healthier.

Benefits

At Little Spoon, we believe taking care of our team is just as important as taking care of our customers.

Here's what you can expect when you join the Spooniverse:

Equity

Every Spooner shares in our success. All full-time salaried employees are granted stock options as part of their…