Director of Communications

About the company:

Resort Pass is redefining what it means to be a hotel guest. We're building a new category in hospitality: day access to luxury hotel experiences from breathtaking pools and private beaches to deluxe spas and wellness recharges so people can escape without an overnight stay.

Our marketplace now connects guests with 2,600+ partner hotels and resorts, including Ritz-Carlton, Four Seasons, Marriott Hilton, and more. We've helped millions of people enjoy premium hospitality close to home, making rest more mindful, togetherness more meaningful, and escape more accessible. The result: unforgettable experiences for guests and new revenue streams for partners.

Backed by some of the best consumer and growth investors, including CRV, Declaration, Brian Kelly (The Points Guy), WME, FJ Labs, and more, Resort Pass is scaling a product people love and creating an entirely new way to experience hospitality.

About the role

We're looking for a Director of Communications to serve as the strategic, hands-on leader shaping how Resort Pass shows up in the world. You'll own our earned media strategy (local and national), build a consistent executive voice across channels and stages, lead our Linked In and corporate social presence, and support internal communications as we scale.

This role spans both B2B (hotel partners, industry stakeholders, investors) and B2C (guests, consumers, and the broader travel and wellness audience). You'll collaborate closely with Marketing, Sales, Account Management, Product, and the Executive team.

This is an in-person role based at our energetic NYC headquarters. The base salary range is $160,000-$190,000 per year, plus equity, commensurate with experience.

What you'll do:

* Media Relations - Local & National

* Build and execute a proactive PR and media strategy that drives awareness of Resort Pass with consumers, hotel partners, and the broader travel, tech, and wellness ecosystem.

* Own relationships with key reporters and editors across travel, lifestyle, business, wellness, and tech outlets; act as day-to-day point of contact for inbound media.

* Develop and pitch compelling story angles, data narratives, and customer/partner stories that reinforce our category leadership.

* Own all media briefing and Q&As, and draft op-eds and statements (when needed).

* Executive Thought Leadership & Speaking

* Partner with the CEO and executive team to define a thought leadership platform around wellness, leisure, hospitality, future of work and travel, and local experiences.

* Source, evaluate, and secure speaking opportunities at key industry events, conferences, and panels (travel, wellness, hospitality, tech, VC, workplace).

* Create thought leadership, talking points, bylines, and Linked In posts for the CEO; ensuring a consistent voice, narrative, and point of view across channels.

* Build and maintain an annual earned-media and speaking calendar for executives.

* Linked In & Corporate Social Strategy

* Own Resort Pass's Linked In channel and strategy end-to-end: content calendar, posting, community management, and performance.

* Develop content that speaks to both B2B (hotels, partners, prospective hires, investors) and B2C (guests, brand fans), with a clear POV.

* Partner with Brand & Growth Marketing on storytelling across other owned channels (e.g., blog, email, other social platforms as needed).

* Track performance and iterate using data-test formats, topics, and CTAs to drive engagement and follower growth.

* Internal Communications

* Partner with People and leadership to support internal comms: company-wide announcements, all-hands, leadership updates, and change communications as needed.

* Create simple, repeatable cadences for internal updates (newsletters, Slack/Email updates, all-hands content).

* Help ensure employees understand the company's strategy, priorities, and milestones, and feel connected to the mission and brand.

* Issues & Crisis Communications

* Develop and maintain a basic issues/crisis communications playbook for guest, partner, or platform-related incidents.

* Serve as a key partner to Legal, Operations, and Customer Experience when issues arise, drafting holding statements and FAQs as needed.

* Measurement & Operations

* Define and track key communications KPIs (share of voice, sentiment, reach, coverage quality, Linked In performance, speaking pipeline, etc.).

* Build simple reporting for leadership (monthly or quarterly) with insights and recommendations.

Your experience:

* 7-12+ years of experience in communications, public relations, or related fields, with significant time spent at high-growth consumer or marketplace/tech companies, agencies, or a mix.

* Demonstrated success driving earned media and managing relationships with reporters and editors at local and national outlets.

* Experience crafting executive narratives and thought leadership (speeches, op-eds, bylines, Linked In posts) and securing speaking opportunities.

* Proven ownership of Linked In or corporate social for a…