Director, Customer Marketing

DIRECTOR, CUSTOMER MARKETING

This candidate can reside in the following office locations to fill this position:

New York, NY - US

Pittsburgh, PA - US

Montreal - Canada

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.

Learn more at  Follow us on Linked In

THE OPPORTUNITY

CONTEXT:

Ivalua is seeking a strategic and visionary Director, Customer Marketing responsible for shaping how we engage, enable, and expand relationships with our global enterprise customers. In this role, you will drive the overall customer marketing strategy-from onboarding and retention to advocacy and expansion.

ROLE:

You will architect the content and engagement strategy that connects customers across every stage of the journey: evaluation, onboarding, education, advocacy, and long-term partnership. Working closely with Product Marketing, R&D, Sales, and Customer Success organizations, you will drive platform adoption and satisfaction across a thriving community of users around the world.

WHAT YOU WILL DO WITH US

Enterprise Lifecycle Marketing & Expansion

* Drive Growth & Retention:
Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts.

* Cross-Functional Collaboration:

Partner with Customer Success, Sales, and Product Marketing, R&D teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages.

* Segmentation Strategy:
Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle.

* Data-Driven Insights:
Leverage data and insights to measure health, engagement, and expansion readiness across accounts. Mine market insights to inform strategic marketing decisions and stay ahead of industry trends.

Customer Advocacy & Content Strategy

* Build Champions:
Spearhead customer advocacy initiatives aligned to product and solution narratives that amplify our customers' success and foster brand loyalty. You will deliver the requisite case studies, video stories, analyst references, and speaking opportunities needed to drive our next wave of growth.

* Strategic Content:
Define and execute a customer content strategy that aligns with enterprise adoption journeys-including success stories, executive narratives, and best-practice thought leadership.

* Global Storytelling:
Partner with Corporate Communications and Brand to elevate customer storytelling that showcases innovation and measurable outcomes achieved with Ivalua.

* Executive Programs:
Build ongoing executive engagement programs, including round tables, innovation councils, and strategic listening forums, to inform product direction and strengthen executive alignment.

Events & Community

* Event Strategy:
Own the customer event strategy for enterprise audiences-driving participation in flagship experiences (such as Ivalua NOW), regional executive summits, and customer innovation sessions.

* Community Building:
Influence and help to shape our customer community events as well as our online community, ensuring a consistent voice of the customer is woven through marketing, sales, and product storytelling.

YOUR PROFILE

If you have the below experience and strengths this role could be for you:

Skills and Experience:

* Experience:

10+…