Sapphire Acquisitions Marketing Strategy Lead

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Category:
Marketing Strategy

Job Schedule:

Full time

Posted Date: T17:14:00+00:00

Job Shift: Day

Base Pay/Salary:
New York,NY $-$

Ready to shape the future of credit card marketing? Join us and unleash your creativity as you help drive the growth of the iconic Sapphire portfolio-where every campaign is an opportunity to make an impact!

As the Sapphire Acquisitions Marketing Strategy Lead within the Sapphire team, you will Lead and play a pivotal role in shaping the future of credit card marketing. You'll spearhead the execution of creative campaigns, collaborate with external agencies, and partner with cross-functional teams to develop compelling business cases for growth. This role is responsible for crafting channel-level roadmaps, establishing a robust learning agenda, and continuously optimizing acquisition channels.

Success in this position requires exceptional attention to detail, strong analytical and communication skills, and the ability to manage multiple projects in a fast-paced environment.

Job responsibilities

* Oversee the planning, launch, and management of marketing campaigns to acquire new Sapphire card members, ensuring alignment with strategic objectives and brand standards.

* Collaborate with external marketing agencies to guide the development of creative assets, providing clear feedback and ensuring materials resonate with target audiences.

* Partner with internal teams-including Analytics, Product, Finance, and Legal-to build business cases for growth initiatives and ensure seamless execution of marketing strategies.

* Design and maintain channel-level roadmaps, identifying opportunities for optimization and expansion across acquisition channels.

* Establish and drive a learning agenda to test, measure, and refine marketing tactics, leveraging insights to enhance channel performance.

* Monitor campaign results, analyze key metrics, and synthesize findings into actionable recommendations for continuous improvement.

* Manage multiple concurrent projects, prioritizing tasks and resources to meet deadlines and deliver impactful results.

* Present campaign strategies, business cases, and performance updates to leadership and stakeholders, ensuring transparency and alignment.

* Partner with Analytics and Finance teams to create business case summaries for new customer acquisition tactics.

Required qualifications, capabilities, and skills

* Bachelor's degree or equivalent experience

* Minimum 5 years of industry experience with a passion for marketing, brand management, and relationship management

* Strong relationship management skills and ability to influence within a highly matrixed organization

* Proactive, action-oriented, and results-driven; able to prioritize and manage multiple complex initiatives simultaneously

* Excellent team player with a can-do attitude, able to collaborate and influence cross-functional teams

* Effective communicator, able to distill insights from large data sets and make strategic recommendations

* Comfortable working in an agile environment with competing priorities

* Exceptional attention to detail and organizational skills

* Strong analytical mindset; experienced in interpreting data and translating insights into strategy