Director, Marketing

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature.

Which means we're untethered from any specific medium or method-we go where ideas will work best.

We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3

Share. Our capabilities span the full customer journey-from creative and experience to Commerce and CRM-through specialized practices like Connected

CRM and Publicis Commerce.

Overview

Publicis Digital Experience (PDX) is seeking a strategic Director of Marketing in New York City to help elevate our brand and agencies, engage our people, and support business growth. This role reports to the SVP, Marketing.

You'll lead initiatives that amplify our industry presence, build brand equity with clients and prospects, foster employee belonging, draft and develop long- and shortform content, and deliver operational support across the PDX pillar. From content strategy and executive platforming to event execution and channel management, you'll ensure our storytelling is compelling, consistent, and aligned to business priorities.

PLEASE NOTE:

This is a hybrid role based out of our New York City office and will require onsite engagement an average of 3 days/week. All candidates should be commutable to that location and available to work in a hybrid capacity.

Responsibilities

* Content/Thought Leadership Strategy & Production

* Own the development and execution of PDX's content program, creating strategic and timely materials that support business growth and brand elevation.

* Draft and curate long-form and agile content - including white papers, prospecting assets, analyst briefings, client engagement materials, and stage opportunities.

* Ensure messaging consistency and brand alignment across all external touchpoints, with a particular focus on content that arms our people, engages prospects, and reinforces our POV in the market.

* External Events Planning & Execution

* Plan and execute speaking engagements, sponsor ships, and industry forums that elevate PDX's brand and leadership visibility.

* Manage logistics, content development, and stakeholder communications.

* Internal Communications & Employee Engagement

* Partner with Talent, agency marcomms, and ELT to deliver communications that foster belonging, purpose, and transparency.

* Highlight key initiatives and leadership insights across internal platforms.

* Channel Management & Optimization

* Own and optimize internal and external channels (e.g., intranet, email, Linked In) to drive engagement and reinforce strategic narratives.

* Performance Tracking & Reporting

* Maintain dashboards and reporting frameworks to monitor engagement across channels.

* Analyze metrics and recommend optimizations to improve reach and impact.

* Research & Planning

* Conduct market and partner research to inform marcomms strategy, budgeting, and ROI tracking.

* Identify tools and platforms that enhance storytelling and performance measurement.

Qualifications

* 10+ years of experience in marketing, communications, or brand strategy within an advertising agency, holding company, or consultancy

* Proven ability to develop and execute multi-channel marketing strategies that drive brand awareness, employee engagement, and business growth

* Strong interpersonal skills and high emotional intelligence

* Expertise in digital marketing services and solutions with some industry expertise in verticals including Fin Serv, Auto, Healthcare, Retail, Travel/Hospitality

* Expertise in content creation and storytelling across internal and external platforms, including social media, executive communications, and stage opportunities

* Experience managing logistics and deliverables for external partnerships, sponsor ships, and speaking engagements

* Demonstrated success in internal communications, with a focus on employee experience, leadership visibility, and organizational alignment

* Skilled in channel management and optimization, including intranet, email, and social platforms (especially Linked In)

*…