Vice President, Real Estate; Public Relations

Position: Vice President, Real Estate (Public Relations)

Rubenstein Communications () is a strategic communications firm, founded by Howard J. Rubenstein in 1954. We build and protect the reputations of more than 400 clients—leaders and innovators in every industry. From global investing to community transformation, technological breakthroughs to life-saving research, human rights advocacy to arts innovation, we shape the stories that define our world and help our clients achieve their potential.

Wisdom. Integrity. Vision. Hustle. Know-How. These are our values. If you share them, we want to hear from you.

THE POSITION

Rubenstein Communications is seeking a talented, motivated, and dynamic Vice President, Real Estate (Public Relations), to provide strategic communications counsel and media relations for our high-profile local NYC, national and international clients in the real estate industry.

A background in PR for real estate is required. In particular, we seek someone with significant experience with such fields as real estate investment, economic development, finance, leasing, architecture/design, land use, and technology.

Our clientele represents every facet of the real estate industry, from high-profile REITs, large family-owned companies, institutional investment managers, brokers, construction companies, life science developers, advisors, and other service providers.

ESSENTIAL RESPONSIBILITIES

• Craft, manage, implement, and convey clients’ stories and messages through a full range of media outreach; cultivate, establish, and maintain working relationships with all levels of local, national, international, and trade media
• Serve as a day-to-day client contact, where appropriate, continually fostering client-agency relationships, building trust, and anticipating and addressing client needs
• Write creative and effective press materials, client briefings, campaign plans, and communication materials; draft messaging and talking points for senior management presentations, including preparing executives for press interviews
• Pitch to media and execute long-range communications strategies that raise the profile of clients and their executives, securing coverage with regional and national publications; secure executive placement on prestigious industry panels and seminars
• Assist in planning and overseeing the coordination of large-scale media events, including organizing logistics, staffing, and managing press
• Support issues management and crisis communications
• Oversee content creation on social media and the distribution of press materials across platforms
• Research topics essential to client issues and apply findings to strategy and approach
• Nimbly work well within a collaborative team account structure; actively mentor an array of junior staff, guiding their ability to meet deadlines, enhance skills, and cultivate media relationships

KNOWLEDGE & SKILLS

• Excellent communication, interpersonal, and presentation skills; ability to communicate with and present to a diverse group of people and audiences; focused on team success and collaboration
• Excellent, demonstrated writing and analytical skills, with documented ability to craft press releases, media pitches, in-depth PR plans, and strategic communications materials
• Conversant in current breaking news both nationally and globally, particularly in business and real estate
• Ability to quickly comprehend and analyze complicated matters and help boil them down to key messages/actions
• Strong relationships with media outlets on local and national levels; proven record in delivering PR results across print, online, and broadcast; curious and willing to learn about new topics, and ability to develop new media relationships in a variety of fields
• Demonstrated proficiency and affinity for social media / digital tools and platforms, and the eagerness to learn and stay current in the digital space; experience utilizing social media platforms to achieve client objectives; understanding of the intersection between traditional and social media and how different outlets can serve different purposes
• Ability to think critically and creatively and develop new and interesting ideas
• Ability to manage time, multi-task, and move quickly with…