Vice-President, Marketing & Communications

Title:

Vice-President, Marketing & Communications

Department:
Marketing & Communications

Location:

New York, NY

Reports to:

President & CEO

JOB CLASSIFICATION:
Exempt

About The Paley Center for Media

The Paley Center for Media is the world's leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media's powerful shaping influence on our culture.

The Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry. On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers.

Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues.

At the heart of the Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes.

Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit paleycenter.org.

SCOPE

The Vice-President, Marketing & Communications ("Executive") is a senior, hands-on manager and core member of the Senior Leadership Team, accountable for delivering strong revenue growth across museum visitation, memberships, ticket sales, and events. This role leads marketing and communications as a performance-driven function, translating organizational priorities into integrated strategies and campaigns that drive financial results and engagement.

The Executive develops and executes data-informed marketing and communications strategies that position the Paley Museum as a must-visit cultural destination, convert awareness into attendance, participation, and increased memberships, and deliver value for members, sponsors, and partners. While stewarding the Paley brand, the Executive is responsible for delivering significant earned media coverage, as well as demand generation, audience growth, and sustainable revenue performance, leveraging AI, analytics and emerging technologies to optimize reach, engagement, and conversion.

The Executive has a deep understanding and proven use of AI in marketing and communications and demonstrates a commitment to continuous learning of new AI use capabilities.

Direct Reports

• VP, Marketing & Partnerships
• VP, Creative Services
• Director, Communications

Responsibilities

• Serve as a member of the Senior Leadership Team, responsible for the strategic direction, execution, operations, and analysis of Paley's marketing and communications departments
• Lead integrated marketing and communications strategies that drive Paley Museum press and social media coverage and visitor traffic, memberships, ticket sales, sponsorship visibility, and revenue growth
• Translate organizational goals into clear campaigns, audience strategies, and measurable outcomes across digital, earned, owned, and paid channels
• Steward and activate the Paley brand to ensure clarity, consistency, and impact across all audiences and platforms and to convert audiences into visitors, members, and ticket buyers
• Partner closely with the President & CEO and Executive Team to advance organizational priorities and revenue-generating initiatives
• Collaborate cross-functionally with Development, Sponsorship, Membership, Programming, Guest Services, and other teams to align campaign execution and messaging
• Provide strategic leadership and hands-on management of the marketing and communications team and agencies ensuring effectiveness, accountability, a high standard of excellence, and fiscal responsibility
• Lead communications for major initiatives, exhibitions, and events, including reputation management as needed
• Oversee internal communications to ensure clear, timely, and consistent messaging that aligns staff, leadership, and stakeholders with organizational goals and priorities
• Lead corporate communications, including executive messaging, institutional positioning, thought leadership, and external stakeholder communications as well as award submissions for Paley and its CEO & executive team
• Build and maintain relationships with media, industry leaders, sponsors, and cultural partners to support audience growth and visibility
• Leverage data, analytics, and emerging technologies to improve targeting, engagement, and marketing efficiency
• Serve as a Paley Ambassador by amplifying organizational…