Senior Manager, Visual Merchandising & Store Environments
Listed on 2025-11-25
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Retail
Retail & Store Manager, Retail Marketing
About Away
We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.
Join The CrewWe are hiring a Senior Manager, Visual Merchandising & Store Environments to lead our Brand team. This position reports to the VP, Brand and takes Away further by driving the end-to-end strategy and execution of our brand and product storytelling across retail (including our existing fleet, NSOs, pop-ups, and renovations), as well as wholesale. This is an exciting position responsible for driving store design, creative direction, and setting and implementing a scalable, brand-right visual merchandising vision across all windows, interior displays, and fixtures.
What you’ll do as the Senior Manager, Visual Merchandising & Store EnvironmentsYou’ll define and champion Away’s visual merchandising philosophy from the ground up, connecting brand storytelling with customer insights and in-store execution that drives measurable business impact
You’ll partner with key stakeholders to lead all product and brand storytelling across retail and wholesale, including windows, focal displays, and fixtures—ensuring consistency, creativity, and conversion
You’ll develop and implement a comprehensive, high-impact, and multi-tiered VM strategy that exemplifies Away’s mission and meets the needs of different locales, door types, and sizes
You’ll own the VM calendar across the fleet—balancing new product launches, seasonal transitions, and evergreen storytelling across retail and wholesale
You’ll create clear and compelling visual directives, toolkits, and communication processes that enable store teams to execute seamlessly
You’ll build strong relationships with store teams and retail partners, providing guidance, inspiration, and ongoing feedback loops that keep our fleet aligned and energized
You’ll act as the owner and strategic negotiator of visual merchandising priorities across Brand, Creative, Merchandising, Retail, and Wholesale, ensuring resource trade-offs and decisions maximize cohesive rollout and overall organizational ROI
You’ll use store performance data and customer insights to continuously iterate on visual merchandising strategies that elevate both brand perception and product performance
You’ll lead Away’s retail design needs (~10% of the role), serving as the internal expert who guides the concepting and execution of small-scale renovations, pop-ups, and store refreshes
You’ll source and manage external partners—including fabricators, vendors, and installers—ensuring quality execution, competitive pricing, and strong ROI
You’ll manage the VM and store design budget, advocating for execution strategies that maximize visual impact and brand consistency while staying on time and within budget
You’ll ensure Away’s store environments—both temporary and permanent—are visually compelling, operationally functional, and unmistakably on-brand
You’ll provide thought leadership and informal coaching to junior team members and cross-functional partners on best-in-class VM practices, raising the overall visual excellence and talent bar across the retail organization
You’re an experienced retail leader with deep fluency in visual merchandising and store design, blending big-picture strategy with hands-on execution
You have a proven track record of building scalable, brand-right visual merchandising strategies across a variety of formats and footprints
You have a strong point of view of spatial design, visual hierarchy, and product storytelling—and can translate brand and business objectives into compelling in-store moments
You understand how to work in locally-assorted store environments and build flexible VM systems that adapt by door
You’re confident managing budgets and making strategic decisions about where and how to invest for the greatest impact
You’re skilled at managing vendors across sourcing, production, and installation—holding high standards for both quality and cost
You’re highly…
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