Sales Development Manager

Critical Response Group (CRG) is a unique team of U.S Special Operations Forces veterans, public safety professionals, and technical experts committed to enhancing public safety through the implementation of best-in-class technology and training techniques. Our solutions are validated by thousands of real-world incidents under the most stressful conditions and are deployed across the United States and internationally to protect schools, businesses, hospitals, and other critical infrastructure.

Sales Development Manager CRG is seeking an experienced Sales Development Manager to build and optimize our lead generation engine. You will assess our current capabilities, recommend optimal team structure, and implement scalable processes that consistently feed qualified opportunities to our enterprise sales professionals. This role requires a hands‑on leader who can execute tactical improvements to our outbound systems while implementing modern sales technology and creating systematic approaches to prospect identification and multi‑channel outreach.

The successful candidate will have a proven track record building outbound programs that generate consistent results in complex B2B enterprise sales cycles.

• Assess current lead generation needs and recommend optimal team structure and hiring plan
• Build, hire, and manage sales development team based on strategic requirements
• Develop and execute multi‑channel prospecting strategies (email, phone, Linked In, direct mail)
• Create lead nurturing programs for prospects who are "not ready yet" using automated sequences
• Mine the CRM for old opportunities and launch initiatives to "recycle" lost deals
• Spearhead account‑based plays for high‑value prospects with personalized campaigns
• Implement and optimize modern sales development tech stack and ensure high messaging deliverability
• Track, analyze, and report on key metrics while optimizing conversion rates
• Create and refine prospecting playbooks, scripts, and messaging frameworks
• Collaborate with marketing to optimize lead handoff processes and ensure seamless qualification criteria between marketing‑generated leads and sales‑ready opportunities
• Establish and maintain relationships with key industry contacts, trade associations, and public safety networks to identify partnership and referral opportunities
• Regular win/loss analysis and competitive intelligence gathering to refine messaging and identify new market opportunities within existing verticals

• 5-8 years managing SDR teams at scale with demonstrated success building high‑performing outbound programs
• Proven track record of quota attainment, team development, and scaling lead generation operations
• Hands‑on expertise with modern sales development tech stack (Apollo, Outreach, Salesloft, Hub Spot, Zoom Info)
• Deep understanding of email deliverability, domain warming, and anti‑spam best practices
• Experience with complex B2B enterprise sales cycles, preferably in technology or government markets
• Data‑driven approach with ability to analyze metrics and optimize conversion rates at scale
• Exceptional leadership and coaching skills with ability to hire, train, and retain top SDR talent
• Strong track record of implementing systematic processes that drive predictable pipeline generation